Advertising on YouTube plays a key role in a marketplace that’s become more social and diffuse. Now that conversion paths are growing and taking place across multiple platforms and devices, the ability to get your brand in front of your market through video is no longer a luxury, but a requirement.
Written by Hanapin’s Associate Director of Services, Jeff Baum, in this whitepaper, we’ll discuss why convincing your stakeholders that YouTube is an important link in the digital advertising chain is important, how to best measure its success, and how to get started.
In this Whitepaper we’ll discuss:
- How to make a case for YouTube advertising to key stakeholders
- The key benefits of video remarketing
- Measuring the success of a YouTube campaign
- How to implement a successful initiative