Ecommerce is one of the most dynamic areas in PPC. The ability to tie revenue back to conversions and clicks provides immediate satisfaction on your efforts, in comparison to lead generation. Despite all the available data, it’s easy to forget you are directly facing off against others. Competitors are at every corner, waiting to outbid you, outrank you, and ultimately, get those conversions before you. In this whitepaper, you’ll learn 5 strategies to help you optimize, expand your reach, and find great success with your ecommerce PPC accounts.
In this Whitepaper we’ll discuss:
- Identifying and focusing on the areas with the largest impact
- How to evaluate and compare your competition in auctions
- Maximizing your ecommerce with dynamic search ads
- Finding the best offer for your ads