This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments. Read More »

This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance. Read More »

Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. Read More »

Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Read More »

Connected TV campaigns should pair with other paid media campaigns to drive conversions and take advantage of each targeting tactic to maximize inventory. Read More »

Apple's new privacy settings are likely to put a dent in Facebook’s mobile advertising and impact the advertisers who rely on their ads for marketing. Read More »

Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article. Read More »