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Opinion

Creating Successful PPC Ad Copy for B2B and B2C

Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your link’s content compared to organic...Read More »

Automation, Machine Learning

Thriving in an AI World: Tips for PPC Professionals

Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team....Read More »

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