Google Ads, PPC & SEO
Paid and Organic are Indistinguishable
The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go.Read More »
Account Settings, Attribution Modeling
Solve Attribution Woes: Adjust Your Settings & Expectations for a More ...
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.Read More »
Hero Conf
We Want To Hear From You
Pitch to speak at Hero Conf Austin by November 1. Move from behind the computer to in front of your PPC peers and become a leading voice in our industry.Read More »
Ecommerce PPC, Google Ads Updates
Fall 2019 Updates to Google Merchant Center
Get a recap of the Fall 2019 updates to Google Merchant Center including updated diagnostics, design, navigation, and much more. Read More »
Amazon, eCommerce
Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4!Read More »
Basic PPC Strategies, PPC Strategy
PPC Task Checklist For Account Success
A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.Read More »
Resources, Search
[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.Read More »