There are many factors that can have a negative impact on paid search conversion performance, including prices, shipping costs, and competition. Read More »

Dear new digital marketers: here are a few tips that you can actively do now to jumpstart your growth as a digital marketer or PPC specialist. Read More »

The pandemic greatly accelerated the evolution of digital marketing, creating new marketing trends and opportunities for businesses in a short period of time. Read More »

The future of targeted marketing without cookies is here! Luckily, there are opportunities to advance your targeting strategies without third-party data. Read More »

In an ideal world, online media providers have systems that automatically stop trademark infringements from happening. Unfortunately, it isn’t that simple. Read More »

This guide will discuss how you can utilize Google Ads to test a page before you embark on a costly long-term SEO campaign. Read on to learn more about Google Ads and how to take advantage of the platform to support your next SEO campaign. Read More »

The world as we emerge from Covid-19 will require marketers to think and act differently, use past learnings and follow current trends to devise new strategies. Read More »