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Advanced PPC Strategies, eCommerce
Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?Read More »
Social, Social Media
TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.Read More »
Bid/Budget Management, How To
I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.Read More »
Ad Copy Testing, Conversion Rate Optimization
Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider.Read More »
Facebook, Facebook Reporting
Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective.Read More »
Remarketing
If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.Read More »
Google Shopping
If you have been frustrated by limited targeting options for Google Shopping ads, this easily-implemented strategy will grow your reach and revenue.Read More »
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