Google Ads, Search
How to Best Leverage DSAs with Search Campaigns
Learn the basics of Google Ads' Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads.Read More »
Ecommerce PPC, Facebook
How To Use Catalog Sales Campaigns On Facebook and Instagram
Catalog sales campaigns help advertisers market their full product line on Facebook or Instagram. Follow these 4 steps to make the most of these campaigns.Read More »
Analytics, Big Data
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave...
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.Read More »
Facebook, Facebook Reporting
October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.Read More »
Ecommerce PPC, Shopping/eCommerce
A New Campaign Structure for eCommerce Brands
One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads.Read More »
Advanced PPC Strategies, Client Relations
5 Techniques to Make Any Client Call a Breeze
One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.Read More »
Conversion Rate Optimization, Landing Pages
5 Ways To Make Your Landing Page Work Harder
One marketing content pro discusses a few ways to make landing pages grab (and keep) readers' attention.Read More »