Google Shopping, Shopping/eCommerce
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.Read More »
Automation, Google Ads
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.Read More »
Amazon, Resources
This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020.Read More »
Advanced PPC Strategies, Analytics
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.Read More »
Bing, Bing Ads
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.Read More »
Facebook, Holidays
Between online shopping highs, COVID, and elections, Facebook advertisers must prepare for Q4 like never before. One Sr. Social Strategist shares his top tips. Read More »
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