Display, Google Display Network
Discovery Ads for New Customer Acquisition
Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand.Read More »
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Content / Display Network, Display
The Guide To Google Ads' Reach Planner
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.Read More »
Facebook, How To
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.Read More »
Conversion Rate Optimization, How To
How To Navigate Google Optimize - A Free Website Optimization Tool
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.Read More »
Bid/Budget Management, Conversion Tracking
When Should You Use Google's Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.Read More »
Industry News, Industry Reports
Despite Facebook boycotts, 81% of survey respondents were advertising in th...
We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.Read More »
Business of PPC, Client Relations
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will ...
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.Read More »