How To, Intermediate PPC Strategies
PPC Things Happen. React Wisely.
When your business is impacted by seasonality or current events it's important to react wisely. Here are three quick actions you can take.Read More »
X
Become a PPC Hero
Join over 34,000 other subscribers and get the PPC resources that best fit your needs as a modern digital marketer. Select your subscriptions to the right.
Lead Gen, Multi-Channel Funnels
B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.Read More »
Google Ads, PPC Strategy
From Last Click To Position-Based: An Attribution Test
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.Read More »
Display, Programmatic
A Quick Look at Walmart Media and Spiceworks
Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.Read More »
Analytics, Display
How To View Google Ads Data In Google Analytics
Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.Read More »
Basic PPC Strategies, Google Ads
Google Ads B2B Full-Funnel Strategy Outline
For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.Read More »
Bing Shopping, Google Shopping
Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak.Read More »