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Ad Texts, Facebook

Facebook Ad As Publicity Stunt?

The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing -- be interesting, friendly, and helpful.  Beta Brand has managed to navigate both rules brilliantly. Read More »

Case Studies, Intermediate PPC Strategies

Misleading PPC Competition Metrics: A Case Study

This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate, but how can misreported data hurt you from a competitive research standpoint? This post takes a look at a specific account case study... Read More »

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