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Contests, Events
Excited for Hero Conf 2013? So are we! So excited in fact, that we're giving away discounts! We want to help you get to the conference and your creativity might just help you get there! We’re offering a $100 off coupon to the most creative answer... Read More »
Conversion Tracking, Jeff's Blog
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on the likelihood of... Read More »
Google Ads, Keyword Research
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’. Read More »
Ad Texts, Facebook
The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing -- be interesting, friendly, and helpful. Beta Brand has managed to navigate both rules brilliantly. Read More »
Case Studies, Intermediate PPC Strategies
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate, but how can misreported data hurt you from a competitive research standpoint? This post takes a look at a specific account case study... Read More »
Heroview, Uncategorized
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques n this week's Heroview. Read More »
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