When it comes to marketing metrics like ad impression share, more is better, right? So…are quality and quantity the same thing? Read on to find out!
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
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Why Ad Blockers Are Good For The PPC Industry
Ad blockers are forcing advertisers to develop better strategies. Get tips on how to make better ads to reach the right audience!
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The Latest In Video: AdWords Scripts Available For YouTube
With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and targeting.
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Stop Making These 14 Facebook Ad Mistakes In 2017
Here are the top 14 Facebook ad mistakes you should avoid making in 2017.
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4 Signs Your PPC Client Is Going To Quit And How To Save Them
Recognize four signs that your PPC client may be quitting and what you can do to try to save them!
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A Primer On Facebook Remarketing
Read our introduction to the various remarketing techniques on Facebook and implement in your own accounts.
Mastering Excel For PPC: An Advanced Series for Better Marketing Results in 2017
In these live webinars, we will explore the solutions to common Excel issues, discover techniques to get more out of your SQR's, and learn how to build data tables that save you time and sanity when making projections.
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How To Use The Adwords App To Monitor Performance On The Go
The AdWords App is a great tool to monitor & manage your accounts while on the go. Easily review account performance or make changes directly in the app.
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Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities!
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CRO for PPC: Back to the Basics
CRO is important for PPC campaign success. Get tips about testing and tools for developing a successful CRO program!
How To Optimize PPC Campaigns That Are Limited By Budget
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are...
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