PPC News Roundup for 4/23/2010
April 23, 2010
Site speed has been included as one of the factors in determining your ranking in Google, but Matt Cutts explains that it’s not something to blow out of proportion. There are a plethora of tools you can use in addition to Google Webmaster Tools to monitor your site’s speed and make improvements. Hopefully user experience will improve with this change as SEMs start to put more focus on the steps they can take to improve site performance.
Are you trying to decide how large of a net to cast with your keywords? Choosing between broad, exact, and phrase can often times require lots of testing before really knowing what works for a campaign. This post from Search Engine Land that looks at Broad Vs. Exact Match: The Hard Data, might offer some insight on how to think tactically about keyword types.
Do you love wasting your time? Yeah, who does. But if you just fly by the seat of your pants every time you need to build or expand a PPC account, that’s what you’re doing. Search Engine Land, in a cute nod to Earth Day, has given us some lovely tips for recycling strategies to reduce time wastage in PPC management.
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A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
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The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.