PPC News Roundup for August 27, 2010

PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab.  The changes will simplify the process of adding negative keywords and site placements to your campaigns.  It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before!

If you are looking to find a good way to start your advertising on the content network, a good way to do so is to find out the top ranking blog and news sites on Google.  According to Kevin Burns, the top five sites for contextual advertising are Weather.com, CNN.com, NYTImes.com, HuffingtonPost.com, and FoxNews.com.  All five of these sites generate a massive amount of traffic, and depending on your target market, these sites offer both sides of any demographic spectrum.  So give contextual advertising a try—the upside is enormous.

In continuing the recent PPC Roundups trend, we’ve got another great article about the Yahoo/Microsoft transition. George Michie points out some possibilities for traffic value and how this change will affect them. The article provides a good outline for developing your bid strategy for the merge.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.