PPC News Roundup for August 27, 2010
PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab. The changes will simplify the process of adding negative keywords and site placements to your campaigns. It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before!
If you are looking to find a good way to start your advertising on the content network, a good way to do so is to find out the top ranking blog and news sites on Google. According to Kevin Burns, the top five sites for contextual advertising are Weather.com, CNN.com, NYTImes.com, HuffingtonPost.com, and FoxNews.com. All five of these sites generate a massive amount of traffic, and depending on your target market, these sites offer both sides of any demographic spectrum. So give contextual advertising a try—the upside is enormous.
In continuing the recent PPC Roundups trend, we’ve got another great article about the Yahoo/Microsoft transition. George Michie points out some possibilities for traffic value and how this change will affect them. The article provides a good outline for developing your bid strategy for the merge.
Browse By Category
Top Tips for Building Your Digital Marketing Team
While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
Keeping Up in the Digital World
Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.