Facebook ads are an effective and affordable way marketing method. Here are six essential strategies every ecommerce brand needs in 2020.

Measure and optimize Facebook Ads campaigns for real-world outcomes that actually make a business impact.

Ever wanted to optimize your Facebook Ads for something other than a form submission? We have used Google Tag Manager triggers to define 4 Custom Conversions for content engagement.

Explore how to use the Facebook Audience Insights tool to develop buyer personas, spy on your competitors and more!

This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.

Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.

Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.

Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.