Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In addition to paid search Evan...

Here at PPC Hero, we are always discussing the future of our industry. This ongoing discussion serves to illuminate the future of our livelihood, but it also serves to keep our clients’ best interests at heart. To perform the best that we possibly can and...

It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch, I’ve grown to trust the...

Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I’ve described six ways I was able to increase traffic for my clients without spending additional money....

We all know that the majority of searches and subsequent PPC traffic derives from the big boys, Google and Yahoo!. For the most part we also know that it can make a great deal of sense to utilize MSN and Ask.com in our advertising efforts....

Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I’d like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you...

There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance...

There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably Shopzilla.com as you will see...

There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the “The Algorithm”...

This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms within ads (i.e. “purse” bolds...