There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the “The Algorithm”...

This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms within ads (i.e. “purse” bolds...

Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn’t pay much attention. After speaking with our AdWords rep, the team here at PPC Hero...

Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not...

What is it? Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency allows for greater flexibility in...

We’ve recently been asked a question regarding ad URLs: “Hi, I’ve been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn’t seem to support a display URL/destination...

“You don’t have to go to the dark side and cut your competitor’s phone lines or go into a bathroom and write, “For a good time, call [insert competitor’s CEO’s name here].” But if you believe you’re Luke Skywalker and that your rival makes Darth...

A Look into adCenter’s Quality Score Rankings The Psychology of Search: Understanding the psychology behind the search process makes us better advertisers and SEOs. A close look at AdWords’ four bidding option at Search Engine Land. This is a very helpful, thorough look at AdWords...

The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the...

The advent of Yahoo!’s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out...