One of the biggest hurdles for new e-commerce managers is learning to optimize bids based on ROAS. In training we are exposed to all the metrics native to AdWords but aren't always exposed to utilizing revenue (besides more is good). Thankfully it's really easy to explain this simple method. Let's jump on in! Setting the Scene There is nothing quite like starting an article … [Read more...] about The Simplest Way to Change Bids Based On ROAS
Search Results for: ROAS
Is ROAS or CPA Better for Your Account?
Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well. Despite their importance, it is not uncommon to find advertisers who are not sure which one to use. Using CPA Cost per conversion is the staple metric … [Read more...] about Is ROAS or CPA Better for Your Account?
How To Increase ROAS For Your PLA Campaign
All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about … [Read more...] about How To Increase ROAS For Your PLA Campaign
New Target ROAS Bidding In AdWords
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords. Target ROAS bidding will be rolling out across all accounts over the coming weeks. As all the good little digital marketing … [Read more...] about New Target ROAS Bidding In AdWords
How Keyword Research Is Tanking Your ROAS
Keyword research is a vital part of every PPC manager's task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it's all in the name of expansion, expansion, expansion. You want your account to be huge and always have that conversion and ROAS line creeping up and to the right. But what does that leave us with? Probably an account … [Read more...] about How Keyword Research Is Tanking Your ROAS
Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on the likelihood of a specific lead generating revenue for your business. (Side note, this is probably my most verbose post … [Read more...] about Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end data. Only through detailed analysis over an entire sales cycle can you really get a good grip on PPC’s effects. Lead generation doesn’t … [Read more...] about Calculating Adjusted ROAS to Measure Account Performance
How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it's not often, at least in my experience, that you get a client with access to their product margins and overhead costs. I normally get a loose estimation of these things, and we work … [Read more...] about How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
Do you want to know: - Budget tactics and bidding options available to PPC managers? - How to find the bidding "sweet spot" for your PPC account? - How to calculate your return on ad spend? - How to improve that ROAS? If you answered YES! to any of the above, you should join Hanapin Marketing Account Executive Jessica Cates as she walks you through the facets of budgets and … [Read more...] about Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
Performance Max’s Biggest Updates… and What They Mean for Advertisers
The PMax that drove many marketers to reconsider their future in Google Ads is well and truly gone. The black box days are being traded in for greater data visibility and enhanced advertiser controls, thanks to some fantastic community outreach and product efforts from Google. The fact that so much of the meaningful change in Performance Max has come over the past 12 (or … [Read more...] about Performance Max’s Biggest Updates… and What They Mean for Advertisers
How to eliminate search cannibalisation and maximise ROI
It’s not always the case that marketing managers are more likely to lean towards either PPC or SEO, but it’s not uncommon. When someone favours the latter, it’s often based on fears of search cannibalisation. This is when ‘new’ traffic that is paid for is generated at the expense of ‘old’ traffic the same site was generating for free being displaced, as the organic link is … [Read more...] about How to eliminate search cannibalisation and maximise ROI
The Role of AI in PPC: Magic or Overrated?
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?
