Automation, Ecommerce PPC
The New Features In Google Shopping Scripts
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue! Read More »
Automation, Ecommerce PPC
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue! Read More »
Automation, Google Ads Script Edits
The reporting functionality in scripts allows you to access the API data tables, making reporting faster and more efficient. Read More »
Advanced PPC Strategies, Ecommerce PPC
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there’s something more you could... Read More »
Ecommerce PPC, Google Ads
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns. Read More »
Advanced PPC Strategies, Ecommerce PPC
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there’s something more you could... Read More »
Advanced PPC Strategies, Basic PPC Strategies
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types,... Read More »
Ecommerce PPC, Google Ads
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in August. As a result, it... Read More »
Ecommerce PPC, Google Ads
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs... Read More »
Product Listing Ads, Uncategorized
Soon enough all product listings will transition into Google Shopping, which will become the new standard. It isn’t all bad though. Google Shopping brings a welcome array of new features, empowering you to make better decisions while cutting down on the grunt work associated with... Read More »
Uncategorized
Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is lacking? Do these new campaign... Read More »
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