Get the latest on two important tracking updates happening in Bing Ads!

Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.

Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences.

Explore a number of new features available in Bing Ads including: more automated bidding options, importing approved product offers from Google to Bing and more!

Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.

Bing Ads advertisers can opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%. Learn more!

Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads.

Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.

The insights provided in the Bing Ads Campaign Planner are especially helpful when creating a strategy for segmentation of campaigns and ad groups.

Keeping up with PPC can be overwhelming. Bing Ads Automated Imports from AdWords can help advertisers save time, but should be used intentionally and with care.