This article gives a brief explanation of what PPC automation is and 6 tools and scripts to kickstart your 2021 PPC campaigns. Read More »

Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently. Read More »

Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help! Read More »

If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate... Read More »

In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to build great landing pages for... Read More »

Need tips on how to get started with scripts...or how to take them to the next level? Look no further. Read More »

Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system! Read More »

In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords. Read More »

In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements. Read More »

With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and targeting. Read More »