Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and...

At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and you haven't yet embraced the long...

As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: “Will you share your leads with me?” I don’t want to muscle in on their territory. I want to know how effective their PPC campaign is. I recently read a great...

Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we’re looking for talented folks who love search engine marketing. Applications...

A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new...

If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is still a good practice. However,...

2009 was a great year for both Hanapin Marketing and PPC Hero. We’ve more than doubled our staff this year, our subscriber numbers are looking better than ever, and we have some really exciting things planned for 2010. The first of those is a PPC...

If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content,...

I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can’t reach your company 24 hours a day, it might be hurting you to...

Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful,...