Each year, Hanapin Marketing manages extensive research into the State of PPC. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends we can expect to emerge.
Now, its time for your input on the state of PPC in 2015 and what you expect to see in 2016. How do you feel about the current PPC market, what’s your budget growth, and what do you think was the most important aspect of the digital advertising industry this year?
This industry update is being conducted by Hanapin Marketing, the PPC agency of experts behind PPC Hero and Hero Conf.