“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge
Landing pages are crucial to a PPC campaign. Your traffic needs to end up doing something of value after you’ve acquired traffic – otherwise you’ve wasted money. And no one wants to waste money. Landing pages aren’t always easy though. There’s a number of things to think about, beyond just the design.
This 50-page guide by Unbounce will teach you everything you need to know to increase Quality Score, improve conversion rates, and lower the cost per acquisition by using relevant landing pages.
You’ll learn:
- The 2 pillars of successful landing pages for PPC
- How to identify & capitalize on user intent
- How to decode Quality Score
- When to sacrifice Quality Score for conversions
- How to build the Ultimate PPC Landing Page
Don’t waste money; start creating PPC landing pages that convert
Download This Ultimate Guide Today!
