Why is the PPC industry divided over Performance Max?

Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021.  A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of PMax marked a major shift in the world of PPC advertising.  Until that point, advertisers … Continue reading Why is the PPC industry divided over Performance Max?