Heather Brousell is the Founder of Antares Digital Marketing, a "non-agency" digital advertising partner for service-based businesses. With over 20 years experience, her expertise lies in orchestrating the strategy, development, and execution of targeted campaigns across multiple platforms, delivering measurable results within paid search, paid social media and programmatic campaigns. Always at the forefront of emerging trends and technologies in digital marketing, Heather combines creative storytelling with rigorous data analysis to craft campaigns that not only resonate with audiences but also deliver tangible business outcomes. This dual focus has allowed her to consistently outperform industry benchmarks and set new standards for digital marketing excellence. She takes great pleasure in sharing her insights to educate clients and colleagues alike.