Three Things I Learned About Our Lead Generation Clients
- I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior in lead generation ppc accounts, and how that behavior varies on weekends vs. the workweek. […]
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On The Road Again – Using Strategy Roadmaps To Drive…

When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.

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Naming Your Campaigns: The Unsung Hero of PPC

Are your PPC campaign names confusing and disorganized? Check out this post where we discuss saving time with a naming strategy.

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[New Whitepaper!] AdWords Reports That Will Make You A More…
- In this whitepaper, we'll dive deeper in the AdWords interface to discuss simple and informative reports to will help you better understand your account and improve performance.
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How to Build a Solid CRO Strategy

With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process will run smoothly.

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5 Ways Conversion Reporting Could Be Misleading Your Optimizations
- Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
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Confronting Prospects Prior to the Agreement

Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.

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Love Your In-House PPC Employee? Pay Them More

I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.

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PPC Strategy Through Expansion And Reviews

Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Are Multi-Channel Efforts Undermining Your PPC?
- We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business.
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How Pay Per Click Advertising Helps Level The Playing Field…

Small to medium businesses (SMBs) have the opportunity to use PPC advertising to level the playing field and pull customers away from their larger competitors.

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Improvements To Google Hotel Ads Allow More Hotels To Participate

This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.

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