PPC Restrictions
How Policy Updates Helped Increase Conversions by 34% – The…

If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.

share129 SHARES
[New Whitepaper!] Creating PPC Reports That Really Matter
- In this whitepaper, we'll discuss how you can have an effective report that is easy to understand and read.
share77 SHARES


Image of AdWords Scripts
Getting Started With AdWords Scripts

AdWords Scripts can save a ton of time managing PPC accounts. Read more so you can get started!

share210 SHARES


Twitter Unveils Product And Place Pages

Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places on Twitter, along with giving advertisers a greater outreach.

share167 SHARES
Image of a seed
Reassessing The Classical Definition Of ROI

This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.

share112 SHARES


Register Now for the Best Prices at Hero Conf London!
- Hero Conf London, your best opportunity to connect with PPC Hero friends new and old, is fast approaching. We’re headed to London for the first time, October 28-30, 2015 at the Millennium Gloucester Hotel London Kensington.
share91 SHARES
Image of lightning
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks

If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.

share156 SHARES
rayn - feb 30 2008
6 Killer PPC Conversion Tactics You Need To Try [On…
- In this webinar recording, experts from DialogTech and Hanapin Marketing give you the lowdown on 6 killer PPC conversion tactics you need to try now.
share215 SHARES

Hanapin Marketing

Screen Shot 2015-06-22 at 4.12.48 PM
One Huge PPC Mistake: Conflating Tactics With Strategy

Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.

share168 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Top Ten Paid Social Media Advertising Hacks of All Time…
- Join Larry Kim for an exclusive live webinar, Top Ten Paid Social Media Advertising Hacks of All Time, moderated by PPC expert Matt Umbro.
share184 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Image of door handles
Let’s Get That Ad Test Started Now!

Ad testing is not only a great practice for your accounts – it’s also a necessary task.

share137 SHARES


Image of a pen
The 3i’s Of Real, Sustainable Improvement

Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.

share157 SHARES