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10 Visual AdWords Reports You Should Be Using
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As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever.

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3 Reasons Not To Run Facebook Ads
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Get the most value and maximize results from Facebook. Make sure your business is setup for success by having a Facebook marketing strategy.

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How To Determine Your Next CRO Test – Part 2
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Last month, we discussed the struggles with determining your next CRO test. This month we’ll take a look at a few more factors that will help you determine your next test.

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The AdWords App For iOS Is Here
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The announcement we’ve been anticipating for months has finally been made: The AdWords app for iOS has been released!

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Top Reasons I Can’t Wait For Bing Ads Mac Editor
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Last November, Bing announced the addition of the Bing Ads Editor for Mac. Learn more about why users are so happy about this announcements.

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How To Evaluate Your Ad Extensions
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This post should provide you with an impetus to evaluate your own accounts and ad extensions in a slightly more thorough fashion.

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Build Custom Formulas Within Custom Columns
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Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application.

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[New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching
- In this whitepaper, we will discuss 5 digital marketing trends you can’t afford to miss out on this year.
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4 Days Left to Access $400 Off in Philly!
- Want to experience the content you know and love in person? The amazing tips and tricks from PPC Hero will come to life at Hero Conf Philadelphia.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Native Video Comes To Yahoo
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Yahoo has recently rolled out video as part of their native platform. Upon learning this fact, my interest was piqued.

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PPC Hero is a proud member of #PPCChat

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Waking The Dead – Breathing Life Back Into Stagnant Accounts
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The PPC landscape evolves around the current competition, client needs, and tools/technology available. Learn how to stay up to date & avoid a stale account.

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The Beginner’s Guide To A Full PPC Account Setup For…
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I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.

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