How to Build a Solid CRO Strategy

With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process will run smoothly.

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Tools Cockpit PPC Hero
5 Ways Conversion Reporting Could Be Misleading Your Optimizations
- Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics. Below we will identify five areas where your PPC accounts could be giving you misleading conversion […]
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Prospective Client
Confronting Prospects Prior to the Agreement

Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.

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Love Your In-House PPC Employee? Pay Them More

I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.

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PPC Strategy Through Expansion And Reviews

Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.

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Are Multi-Channel Efforts Undermining Your PPC?
- We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business.
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How Pay Per Click Advertising Helps Level The Playing Field…

Small to medium businesses (SMBs) have the opportunity to use PPC advertising to level the playing field and pull customers away from their larger competitors.

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Quality Score PPC
Improvements To Google Hotel Ads Allow More Hotels To Participate

This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.

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[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
- In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Better Analyze Display Network Placements At The Account Level

Learn how to more efficiently research and exclude Display Network placements.

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Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Hero Conf London | Only 63 Seats Remain!
- PPC Heroes, time is running out to get your seat at the first Hero Conf in the UK.
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Now Voting! The Most Influential CRO Experts of 2015
- Vote for who you think is the Most Influential CRO Expert of 2015! Voting ends on Sunday, October 4th.
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