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Testing, Testing… User Testing?
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Learn more about what user testing is, why we value it, what you should expect to find from it, and what you should do with all that information.

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Everything You Need To Know About PPC Conversion Tracking
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Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.

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[New Whitepaper!] Top Ten PPC Tips For The Travel And…
- 10 tips to assist in your PPC strategy development for your travel and tourism online marketing efforts.
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Getting A Job In PPC: Some Great Resources For Expanding…
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This post provides resources to anyone who is looking to land a job in search marketing, but may not feel confident that they have the expertise to get noticed.

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Ecommerce $1,000,000 PPC Hero
How Effective Is Your Ecommerce Campaign?
- Join VWO and Hanapin Marketing experts TODAY at Noon EST for PPC & CRO strategies to make your ecommerce campaigns more effective.
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Weekend Bidding Rules For Better Cost Per Acquisition
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Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.

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Hero Conf London: Focused. Relevant. At a Fraction the Cost.
- To our international PPC Heroes – our first event outside the US is approaching quickly! Hero Conf rolls into London 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. The schedule is quickly coming together and features exciting new content from the most relevant speakers in the industry.   There are a lot of reasons […]
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Google Rolls Out Enhancements To Merchant Center Data Feeds
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This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.

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Hanapin Marketing

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Dissecting PPC Agency Pricing Models
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This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Live Stream of New Flash Webinar @PPCHero Tomorrow!
- Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, 7/29 at 1:30pm EST for a Flash webinar on segmenting by match type.
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PPC Hero is a proud member of #PPCChat

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Are You Ready To Go Back To School?
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I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.

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Beginner Excel: 10 Must-Haves for PPC Newbies
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The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.

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