There are often multiple steps along the pathway from visitor to purchaser. Funnel charts can help clarify the numbers to analyze performance by step.
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability to increase clicks and grab attention via complimentary images.
Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday.