Home

Horizontalads_HCCS_whiteads

Latest Resources

Inc5000_FeaturedImage
What America’s Fastest Growing Companies Spend On Google AdWords –…
-

The PPC industry is always growing, and sometimes even we’re surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a …

share88 SHARES
Image of painted hands
Consider The Creative Process of Your PPC Program
-

How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.

share76 SHARES

Hot

Image of microphones
Google Partners “Ask An Agency” Series Concludes
-

In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.

share63 SHARES

Hot

Image of Bing homescreen
25 Reasons to Use Bing Ads Now
-

The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.

share120 SHARES
PPC Tools
AdWords Rolls Out Customized Creatives
-

As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!

share124 SHARES

ppc-hero-call-tracking-whitepaper_mobile_sidebar

Global_Gascan_FeaturedImage
Avoid A GDN Disaster With One Simple Optimization
-

Are Mobile Apps leaking money from your Display Network campaigns? See if your GDN campaigns are losing money & how to fix with one simple optimization.

share131 SHARES
Image of structure
The Impact of Campaign Structure on Bid Management – Part…
-

Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.

share105 SHARES
Horizontalads_hireus2
Image of stage microphone
Watch Part 3 of Google Partners “Ask An Agency” Series
-

The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.

share90 SHARES

ACO_sidebarxl_HCCS_V5

Image of coins
Move Past ROAS And Think ROI
-

Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.

share95 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

AgencyLibrary_Businessmenwalking
How To Choose the Right PPC Agency – Whitepaper!
-

The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in …

share89 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET

#ppcchat

PPC Hero is a proud member of #PPCChat

Horizontalads_heropro
theforum
The State of Paid Search in 2014 – Take The…
-

Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions …

share169 SHARES

ppc-hero-how-to-choose-an-agency_lead-generation_sidebar

HeroConf-2015_770x460_ConversionSummit_blogimage
Why Conversion is Everyone’s Job!
-

As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the …

share74 SHARES