Targeting Big Black And White Clock PPC Hero
[New Whitepaper!] 11 AdWords Editor Features To Save You Time
- There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!
share131 SHARES
Image of microphone
Landing Your PPC Dream Job: Nailing The Interview Process

This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.

share128 SHARES


Target User Intent With Bing Native Ads

This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.

share154 SHARES


Interview with Jeff Allen! Introducing his brand new monthly newsletter,…
- Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
share116 SHARES
Image of javascript
Tricks For Running AdWords Scripts In Multiple Accounts

I've put together three tips for running AdWords scripts in multiple accounts that will help you save time when running your scripts.

share158 SHARES


Revenue PPC Lagging
Calculating Expected Lag Revenue

How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.

share131 SHARES
Image of inbox
8 Email Alerts That Will Give You Back Your Sanity

Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.

share144 SHARES
Image of shaking hands
Pay Attention To Agency “Red Flags”

Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency.

share150 SHARES

Hanapin Marketing

Mobile Texting PPC Hero
[New Guide!] Call Tracking for PPC Search Ads: What You…
- Presented by Hanapin Marketing and DialogTech, this guide introduces you to call tracking and explains how call tracking can benefit your PPC marketing.
share117 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Image of search trends
The 4 Common Keyword Mistakes

Today we’ll focus on four mistakes regarding PPC keywords that must be examined to keep an account running well.

share208 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Nail Down A Mobile Strategy In 5 Simple Steps

Having a strategy in place for mobile PPC traffic is important. Read how to develop a mobile strategy and action plan that aligns with your goals.

share255 SHARES


Image of an interview
Landing Your PPC Dream Job: How To Get Noticed By…

Today I want to share advice for landing your dream job in PPC. This is the advice I have given to hundreds of people to land jobs in digital marketing.

share138 SHARES