The Monkey & The Cat: When To Ignore CTR

CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page.

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Two Reasons Why I Don’t Buy Into The Quality Score…

Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.

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Stop Using The Same Headline

One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.

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One Excel Trick To Nail Your Budget Projections

I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.

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Showcase Products On YouTube With TrueView For Shopping

This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.

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Google To Debut “Buy” Button In Coming Weeks

Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.

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Are You Maximizing Your Revenue? Impression Share Reporting in Excel

So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric?

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[New Toolkit!] The Essential PPC Toolkit For Education
- Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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Understanding Budget’s Role In PPC Account Performance

We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.

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Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Pros And Cons Of Hiring A PPC Agency Or Traditional…

This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.

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Top 5 Reasons To Download The New AdWords Editor

I’ve downloaded and began using the new version of AdWords Editor, and here are the top 5 reasons you should follow suite.

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Use Remarketing To Think Like A Direct Marketer

Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.

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