You receive quality leads, but by the time you call them back these leads have either forgotten about your business or have gone with one of your competitors. Learn what steps to take to optimize for velocity.
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability to increase clicks and grab attention via complimentary images.
Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides.
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client.