Feature Image for PPC Hero's Top 25 PPC Marketing Experts

The Top 25 Most Influential PPC Experts in 2013

It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about …

Examine your ad copy better with testing

Refresh Your Ad Testing With 4 New Analyses

As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and run vastly differing types of analyses.

David Bowie Meme Picture

25 Ways PPC Has Changed In The Past Year

We take a dive into the top 25 changes in PPC that have affected the way we work on PPC accounts and think about PPC over the past 12 months.

Save PPC Leads From Falling Through the Cracks

Are Your PPC Leads Falling Through the Cracks? New Webinar!

It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything? Luckily we know a few PPC rock stars who have some answers to that very question. Join Jeff Allen, Hanapin …

Remarketing Like A Boss Featured Image

How To Run Remarketing Like A Boss

Think about remarketing like a recipe: it’s a best practice, but you don’t have to follow it to the letter; you can shape it to your tastes.  You like your chicken spicy? Put some cayenne in it. If your funnel doesn’t match the one I’m about to show you, change it up to fit your style.

A magnifying glass showing the word price on a label

Comparison-Shopping Engines: The top 10 CSEs, Part 2

It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I …

taking care of ppc babies

What Newcomers to PPC Need to Know

The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC?   Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking …

images

Webinar Recording – 8 Advanced Display Network Tactics

Join Hanapin Marketing PPC experts Amanda West-Bookwalter and Carrie Albright as they go through 8 Advanced Display Network Tactics.

Auction Insights Little Boy

Google’s Auction Insights Just Got Even More Awesome

Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing.  We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re …

penguins got CTR under control

What Is Considered A ‘Good’ CTR?

I cannot count the number of times I’ve heard this question in some variation – “What should my goal CTR be?” “What’s considered a good CTR?” I also can’t tell you how lame I feel saying “Well, that depends…” I’m …