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Analyzing 10 Months Worth Of Google Shopping Search Partners Data
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We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.

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Transform Your PPC Landing Page Forms
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If you suffering from a poor conversion rate, one of the reasons may be that your form is not optimized for conversions.

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5 Ways PPC Accounts Are Like Toddlers
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PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!

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[New Whitepaper!] 11 AdWords Editor Features To Save You Time
- There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!
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Landing Your PPC Dream Job: Nailing The Interview Process
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This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.

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Target User Intent With Bing Native Ads
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This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.

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Interview with Jeff Allen! Introducing his brand new monthly newsletter,…
- Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
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Tricks For Running AdWords Scripts In Multiple Accounts
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I've put together three tips for running AdWords scripts in multiple accounts that will help you save time when running your scripts.

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Calculating Expected Lag Revenue
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How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.

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Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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8 Email Alerts That Will Give You Back Your Sanity
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Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.

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Pay Attention To Agency “Red Flags”
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Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency.

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[New Guide!] Call Tracking for PPC Search Ads: What You…
- Presented by Hanapin Marketing and DialogTech, this guide introduces you to call tracking and explains how call tracking can benefit your PPC marketing.
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