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Automate And Better Manage Your Budgets With Scripts
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Since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the scripts world.

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Microsoft Announces New Levels Of Partnership With AOL And AppNexus
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This week Microsoft announced new levels of partnership with both AOL and AppNexus.

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4 Questions PPC Agencies Need To Be Able To Answer
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We'll discuss sales questions that continuously pop up and the thought process behind the answers we should be giving.

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Is Your Agency Throwing Out These Red Flags?
- When you work with an agency, there are certain things you should keep an eye on. Take notes and evaluate whether your agency is throwing out any “red flags.”
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How We Quickly And Profitably Ramped Up Spend
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My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.

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Turn Yourself Into A PPC Time Management Machine With These…
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I've devised 4 tactics that help me manage my accounts as best as possible while also taking into account a myriad of unexpected tasks.

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Start RLSA On The Right Foot
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Brand can be a signal of trust. RLSA takes advantage of the light bulb effect that is a side effect of brand familiarity.

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PPC Facepalm: 7 Reasons Your Ads Aren’t Working
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Today we’re going to review the top 7 reasons your ads struggle and how you can remedy them.

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Hanapin Marketing

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Super Early Bird Rates Expire Tomorrow!
- PPC Heroes, Hero Conf London is only 4 months away! And we’re excited to be visiting the UK for the first time, October 28-30. We'll be adding to our impressive list of 40 PPC speakers in the coming weeks!
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Living In The Micro-Moment: Rethinking PPC Strategy
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On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.

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PPC Hero is a proud member of #PPCChat

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Keep Calm And Upgrade Your AdWords URLs
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All AdWords destination URLs need to be upgraded to final URLs by July 1st. See what you need to do to be ready

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PPC Restrictions
How Policy Updates Helped Increase Conversions by 34% – The…
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If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.

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