Google Will Be Well-Served to Serve Once
How would you feel if your biggest competitor, who happens to be a national brand, was double serving in your local market?
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Most Popular
The Value of Silhouettes in Your Image Ads
Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. …
3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but …
Growing Your PPC Account Budget the Smart Way
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when you implement any of those methods? Your budget increases! But guess what else? There are totally other ways to increase your PPC budget! I know, I know – I’m blowing your mind.
Webinar Recording: 10 Ways You Can Increase Your Click-Through Rate TODAY
Join Hanapin Marketing’s Sean Quadlin and Wordstream’s Larry Kim as they discuss 10 simple things you can to increase your CTR right away!
LIVE Enhanced Campaigns Migration: Volunteers Wanted
We get it — migrating your AdWords account over to the new Enhanced Campaigns model isn’t always as easy as it sounds. That’s why we’re hosting a free webinar during which we’ll be migrating an account live, from start to …
Using the Ever-Mysterious Beta to Grow Your Account
As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final frontier. There are things that we haven’t even thought about yet that are going on right now in other people’s accounts.
Use Many-Per-Click Conversions With CPA Bidding
Are you using the Conversion Optimizer in your Google AdWords account at the moment? It should be a really awesome tool that leads to much more efficient bid management, however it has always had one major drawback – only allowing …
Proving the Value of PPC to C-Level Management
Should you be in-house, agency, freelance or some combination of the above, you have probably managed paid search accounts of various sizes. I’m not talking about just budget-wise; number of keywords, ad groups, campaigns, accounts in an MCC…you name it! …
4 Keyword Research Tips To Grow Your Account
Account expansion can be a tricky business. That’s why this week, we’re all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we’re taking it one step further with an easy 4-step process to keyword research.
