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The Monkey & The Cat: When To Ignore CTR
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CTR may measure the relevance between the search query and ad copy, but it does not give insight into the relevance of the ad copy to landing page.

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Two Reasons Why I Don’t Buy Into The Quality Score…
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Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.

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Stop Using The Same Headline
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One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.

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One Excel Trick To Nail Your Budget Projections
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I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.

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SHOPPING EXAM
Showcase Products On YouTube With TrueView For Shopping
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This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.

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Google To Debut “Buy” Button In Coming Weeks
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Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.

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Are You Maximizing Your Revenue? Impression Share Reporting in Excel
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So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric?

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[New Toolkit!] The Essential PPC Toolkit For Education
- Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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Understanding Budget’s Role In PPC Account Performance
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We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.

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Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Pros And Cons Of Hiring A PPC Agency Or Traditional…
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This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.

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Top 5 Reasons To Download The New AdWords Editor
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I’ve downloaded and began using the new version of AdWords Editor, and here are the top 5 reasons you should follow suite.

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Use Remarketing To Think Like A Direct Marketer
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Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.

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