• Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn’t even know there was a Media Rating Council!  They say Google’s click measurement technology meets the industry standards for counting interactive advertising clicks and that it’s processes supporting this technology are accurate. Go Google.
• If you liked the keyword extraction and keyword suggestion tools from last week, then you are going to love …
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Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject.  However, we did think it was a good idea to post the settlement statement in its entirety to the blog because 1) it’s directly related to our blog’s focus and 2) our readers might be curious about the statement if they haven’t seen it already.
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT …

There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps.

Breaking out your sponsored search tactic from the content network in two separate ad groups helps you manage your bids better since they’re more organized and it allows you to create different ad texts for two different audiences. Some say that people viewing ads on …

We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I think this campaign structure is worth commenting upon and discussing why it’s a bad idea.

First, let’s explore the different match types within Google AdWords:

Broad match: This is the default option for keywords within AdWords. This match type reaches the widest …

One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium that can regularly associate a user behavior with an advertising placement.

But with all of the data that’s available to an account manager, how can you determine what to look at, and which metrics truly matter? Here’s a simple …

• If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for a minimum of $30/day. Read Yahoo’s take on why you would want to run them, and how to get started.
• Hey! Apparently this has confused a ton of people, not just me. Good to …
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On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists.  You can target your display ads geographically, demographically, and within specific content network placements. The funny thing about Yahoo’s new display advertising is that it’s not connected to your Yahoo sponsored search account – mainly because you don’t have to have a Yahoo sponsored search account to advertise via display ads.

It’s easy to track …

You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign.

Okay, I’ll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; what will happen when you change all of your destination …

When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money?

The answer, as always: It depends. Are you a veteran online who is trying to drive a specific part of the business? Or are you a first-timer trying to find out what exactly happens in this untapped advertising medium? Do you have …

As you know, we’ve been looking through some of PPC Hero’s photo albums that were stashed away in his Fortress of Awesomeness (he changed the name of the fortress because “Solitude” was too somber and he wanted something that reflected his awesomeness).

It’s always nice to go back and reminisce on the innocence and cuteness of those earlier baby photos. We also discovered a few photos of PPC Hero as a teenager. This photo was taken by PPC Hero’s proud …