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Dissecting PPC Agency Pricing Models
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This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.

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Live Stream of New Flash Webinar @PPCHero Tomorrow!
- Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, 7/29 at 1:30pm EST for a Flash webinar on segmenting by match type.
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Are You Ready To Go Back To School?
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I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.

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Beginner Excel: 10 Must-Haves for PPC Newbies
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The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.

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Analyzing 10 Months Worth Of Google Shopping Search Partners Data
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We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.

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Transform Your PPC Landing Page Forms
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If you suffering from a poor conversion rate, one of the reasons may be that your form is not optimized for conversions.

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5 Ways PPC Accounts Are Like Toddlers
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PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!

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Targeting Big Black And White Clock PPC Hero
[New Whitepaper!] 11 AdWords Editor Features To Save You Time
- There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!
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Hanapin Marketing

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Landing Your PPC Dream Job: Nailing The Interview Process
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This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Target User Intent With Bing Native Ads
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This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.

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PPC Hero is a proud member of #PPCChat

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Interview with Jeff Allen! Introducing his brand new monthly newsletter,…
- Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
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Tricks For Running AdWords Scripts In Multiple Accounts
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I've put together three tips for running AdWords scripts in multiple accounts that will help you save time when running your scripts.

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