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[New Toolkit!] The Essential PPC Toolkit For Education
- Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
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Understanding Budget’s Role In PPC Account Performance
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We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.

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Pros And Cons Of Hiring A PPC Agency Or Traditional…
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This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.

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Top 5 Reasons To Download The New AdWords Editor
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I’ve downloaded and began using the new version of AdWords Editor, and here are the top 5 reasons you should follow suite.

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Use Remarketing To Think Like A Direct Marketer
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Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.

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Nurture Social Paid Search Traffic With Remarketing
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Remarketing is the link between engaging content and turning social investments into a key part of the sales funnel.

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3 Ridiculously Awesome Resources To Prevail Over Excel
- We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
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The Client Relationship Mistake We All Make
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Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.

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Editor PPC News
Labels Among Major Changes To AdWords Editor
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This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Using Bid Simulations And Estimates More Effectively
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An underutilized AdWords tool is Bid Simulators. There is room for doubt, however, ignoring the tool means you can't take advantage of potential areas for improvement.

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Reassess How Your Facebook Campaigns Are Structured
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Facebook has made lots of changes over the last few years. If you haven't updated your account structure, it might be time to reassess.

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[New Whitepaper!] 9 Ways To Get An Edge On Your…
- In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis.
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