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How We Quickly And Profitably Ramped Up Spend
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My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.

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Turn Yourself Into A PPC Time Management Machine With These…
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I've devised 4 tactics that help me manage my accounts as best as possible while also taking into account a myriad of unexpected tasks.

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Start RLSA On The Right Foot
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Brand can be a signal of trust. RLSA takes advantage of the light bulb effect that is a side effect of brand familiarity.

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PPC Facepalm: 7 Reasons Your Ads Aren’t Working
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Today we’re going to review the top 7 reasons your ads struggle and how you can remedy them.

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Super Early Bird Rates Expire Tomorrow!
- PPC Heroes, Hero Conf London is only 4 months away! And we’re excited to be visiting the UK for the first time, October 28-30. We'll be adding to our impressive list of 40 PPC speakers in the coming weeks!
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Living In The Micro-Moment: Rethinking PPC Strategy
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On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.

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Keep Calm And Upgrade Your AdWords URLs
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All AdWords destination URLs need to be upgraded to final URLs by July 1st. See what you need to do to be ready

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PPC Restrictions
How Policy Updates Helped Increase Conversions by 34% – The…
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If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.

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Hanapin Marketing

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[New Whitepaper!] Creating PPC Reports That Really Matter
- In this whitepaper, we'll discuss how you can have an effective report that is easy to understand and read.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Getting Started With AdWords Scripts
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AdWords Scripts can save a ton of time managing PPC accounts. Read more so you can get started!

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PPC Hero is a proud member of #PPCChat

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Twitter Unveils Product And Place Pages
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Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places on Twitter, along with giving advertisers a greater outreach.

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Reassessing The Classical Definition Of ROI
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This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.

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