Home

Latest Resources

Image of finish line
5 Reasons Why We Love Conversion Rate Optimization
-

The ability to measure user behavior and relate it back to paid search and other marketing channels is fascinating and ever changing.

share140 SHARES
Image of video game high score
A Study Of Quality Score And Recommendations We Can Act…
-

We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.

share186 SHARES

Hot

LondonBlogImage
October 2015: Hero Conf Crosses the Pond!
- Coming October 2015: Hero Conf London! Same great event, exciting new location.

 

You’ve asked for it PPC Heroes, and we’re happy to make it happen: Our first ever international event! …

share140 SHARES

Hot

Targeting Chess PPC Hero
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
- In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
share105 SHARES
Image of tools
6 Strategic Tools Your PPC Agency Should Be Providing
-

This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.

share238 SHARES

ACO_sidebarxl_google

Screen Shot 2015-04-28 at 10.48.18 AM
Introducing a New Performance Metric: Keyword Total Weighted Value
-

One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.

share212 SHARES
Image of come back soon sign
Cut Through The Marketing Filler With Review Extensions
-

There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.

share147 SHARES
Horizontalads_Micro-Moments
Tools PPC Hero
6 Google Analytics Features You Need To Understand
-

Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.

share375 SHARES

Hanapin Marketing

Image of funnel
Utilize PPC To Fill Other Marketing Funnels
-

Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.

share130 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Image of audio board
How To Go About Adding To Your PPC Mix
-

We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.

share123 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET

#ppcchat

PPC Hero is a proud member of #PPCChat

Horizontalads_Hanapin
PPC Shopping
Big News for Bing Shopping
-

Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.

share191 SHARES

ACO_sidebarxl_google

Lead Gen Gears PPC Hero
The Hierarchy of PPC Account Realization
-

It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.

share150 SHARES