Latest Resources

Conversion Snails PPC Hero
How To Integrate Structured Snippets Into Your Account

Read more about structured snippets, what they are and how you might be able to leverage them for increased performance.

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Are You Wasting Ad Budget Testing Everything? Use My Little…

Learning to do market research right, as we’ll see, can make a huge difference to conversion rate.

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Image Extensions
Image Extensions Now Available In Bing Ads

Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability to increase clicks and grab attention via complimentary images.

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Last Minute Tips For Holiday Ad Extensions

In case you hadn’t noticed, the holidays are fast approaching! Have you added any holiday extensions?

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6 Simple Physical Store Tactics To Boost Your Black Friday…

Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides.

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[New Whitepaper!] The PPC Account Audit Survival Guide
- In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.
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Competition and Rank Chess PPC
5 Steps For Creating A Solid PPC Competitor Strategy

Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.

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Black Friday Shopping Crowds
AdWords Releases New Shopping Metric For The Holidays

AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday.

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Why You Need To Constantly Be Innovating

As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Smart Keyword Mining And Growth Is Still Important

Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client.

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Making The Case for Attribution: Prove The Entire Value Of…

Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.

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Excel Build Outs
Creating Better Client Facing Reports With Excel

By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.

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