We all know it’s coming. Some of us are excited while some of us wish it weren’t so. It’s certainly the biggest news in PPC marketing since…I dunno…AdWords? It’s tough to finally say it, but Yahoo and Bing are combining in, what they’re calling, “the Yahoo! And Microsoft Search Alliance.” I guess that wasn’t as scary as I thought. As they say, admitting is the first step. The real question is, what’s the next step and when should I get …
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Yahoo! and Microsoft Search Alliance Guide
August 31st, 2010 | Robert | Account Settings
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PPC News Roundup for August 27, 2010
August 27th, 2010 | Robert | PPC News Round Up
PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab. The changes will simplify the process of adding negative keywords and site placements to your campaigns. It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before!
If you are looking to find a good way to start your advertising on the content network, a good way to do so is to …
Wondering Where Your Adwords Reports Went?
If you’re like me you had taken the time at some point in the past to set up report templates that run automatically. So if you are wondering where some of them have gone, read on! Google has updated their reports so the Account, Campaign, and Ad Group data is available through the Campaigns tab only. Yep, that is right…you have to make all new templates, but don’t fret, it’s not that bad.
Creating Account, Campaign and Ad Group Level Reports
So, …
When Is It OK to Have Low-Quality-Score Keywords?
If you have a Google AdWords account, you likely know the role Quality Score plays in the success of your account.
Generally speaking, the higher your keywords’ Quality Scores, the more Google will like you. And the more Google likes you, the less it’ll charge you for your ads to appear in strong positions in the SERPs.
But there a few instances when low-Quality-Score keywords might actually be a good thing. Here are three situations when it’s OK to have low-Quality …
PPC News Roundup for August 20, 2010
August 20th, 2010 | Robert | PPC News Round Up
If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to do so.
PPCBlog has a really great article on how traditional high-level marketing skills apply to PPC. …
Are Your Ads Dynamic?
Increase your click through rate using Bing’s dynamic insertion. Here’s a step-by-step guide with everything you need to know to get started.
What Your Text Ads Say About You
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click to find out more. Going along with this analogy, your landing page could then be called the first date – the customer has expressed some interest but wants to get to know you a little better before they …
Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than a couple of minutes, even for large accounts.
But before giving you the theory and step by step instructions, there are a few things we should agree on about the kind of bid management we’re going to do:
- ‘Great bids can’t fix …
PPC News Roundup for August 13, 2010
August 13th, 2010 | Robert | PPC News Round Up
Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on the functions that are coming with it.
The Display Network is your friend and Mike …
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively.
