We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
Thursday, May 7th at Noon EST
The ability to measure user behavior and relate it back to paid search and other marketing channels is fascinating and ever changing.
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.
- Coming October 2015:
Hero Conf London!
Same great event, exciting new location.
You’ve asked for it PPC Heroes, and we’re happy to make it happen: Our first ever international event! …
- In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
This post covers 6 strategic tools that help provide value to clients beyond solely PPC performance reporting.
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.
If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.
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We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
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Tuesdays @ 12pm ET
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Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.
It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.
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