Display networks (including Google’s and others out there) offer some great opportunities for expansion in your accounts. Utilize what’s already available and stay at the cutting edge to make the most of your opportunities.
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when you implement any of those methods? Your budget increases! But guess what else? There are totally other ways to increase your PPC budget! I know, I know – I’m blowing your mind.