As marketers, we follow the masses and learn to show ads where people play. And we make our ads look so great that people can't help but click. We entice.
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Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy.< .p>
To help you get the most out of your Custom Audiences, Hanapin assembled a comprehensive list of over 100 of our favorite Facebook Custom Audiences.
I would like to utilize exact match keywords for Google Shopping ads. Here is my strategy for making that happen.
Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown.
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.
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Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!
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When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
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- In this whitepaper, we will cover the basics and help you determine which model is right for you. - PPC Heroes, time is running thin to register at discounted rates for our inaugural international event. Stay Updated
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