Are You Ready To Go Back To School?

I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.

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Beginner Excel: 10 Must-Haves for PPC Newbies

The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.

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Analyzing 10 Months Worth Of Google Shopping Search Partners Data

We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.

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Transform Your PPC Landing Page Forms

If you suffering from a poor conversion rate, one of the reasons may be that your form is not optimized for conversions.

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5 Ways PPC Accounts Are Like Toddlers

PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!

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Targeting Big Black And White Clock PPC Hero
[New Whitepaper!] 11 AdWords Editor Features To Save You Time
- There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!
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Landing Your PPC Dream Job: Nailing The Interview Process

This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.

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Target User Intent With Bing Native Ads

This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.

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Hanapin Marketing

Interview with Jeff Allen! Introducing his brand new monthly newsletter,…
- Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Tricks For Running AdWords Scripts In Multiple Accounts

I've put together three tips for running AdWords scripts in multiple accounts that will help you save time when running your scripts.

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Revenue PPC Lagging
Calculating Expected Lag Revenue

How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.

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8 Email Alerts That Will Give You Back Your Sanity

Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.

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