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Tips For Passing Google’s Mobile Certification Exam

There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!

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Dissecting PPC Agency Pricing Models, Part 3 of 3

Check out the third and final installment in my dissecting PPC agency pricing models series.

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5 Vital Skills Every Leader Needs

In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.

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The Case for YouTube Advertising

YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.

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PPC Heroes And Heroines Unite – We’re Looking For You!

We’re looking for some of the brightest minds in PPC to add to our already vibrant team of PPC Heroes and Heroines!

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PPC & Local Service Area Businesses – A Perfect Fit

Used effectively, local service area businesses can garner great results from PPC. Read on for my top strategies.

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Shopping Promotional Text Being Retired For Automated Extensions

This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.

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7 Must Have Reports To Create In AdWords Report Editor

AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.

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5 Rules Of Data Visualization

Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
- Presented by AdRoll & Hanapin, this toolkit includes THREE whitepapers, TWO guides, THREE blog posts, and TWO webinar recordings
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PPC Hero is a proud member of #PPCChat

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The Impact Of Google’s July 2015 Quality Score Change

On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update.

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Take the 2 Minute Survey! The State of PPC in…
- Lead the industry and take this 2 minute survey on the State of PPC!
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