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Paid Search With Other Marketing Channels: When To Take Credit?

My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good …

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The 4 Big CRO Lessons I Learned at OptiCon

Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little …

awesome

Google’s Keyword Planner Just Got Awesome Today

I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would …

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Take Control of Your SEM for the EDU Marketplace: Free Toolkit!

School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can …

BingHeadline

7 New Bing Ads Features – Including Product Ads!

Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are …

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Ready, Set, Hero Conf Networking!

Hero Conf is only days away and if you’re not registered yet, you better hurry, seats are filling up fast! Not only does Hero Conf give you the best PPC content, it also strives to give you stand-out entertainment and …

Step inside

Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More

For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd “Step Inside AdWords” presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing …

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Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo

Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last …

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The Rest of the Story: Converting Leads to Sales

Over the last few months, I have been working with my lead generation clients to help improve their click to lead rates. As we rolled out new landing pages and saw lead volume increase significantly, I started to ask the …