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For The Best PPC Ads Change Your Focus
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A customer doesn’t care about how long you have been in business, they care about what benefits them

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Implement Bing Universal Event Tracking Or Be Left In The…
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In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).

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Critical Injuries That Will Take You Out of the Game
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Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game

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How Football Shaped My Philosophy Regarding PPC
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Building successful paid search accounts requires a well-defined philosophy for approaching account work.

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Forget Quick-Wins! Build Towards and Then Sustain Great Performance!
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In an industry where success is often defined by “quick wins” , it can be easy to forget that there’s another (more reliable) way to achieve performance growth.

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What The Google Trusted Store Announcement Means For Merchants
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The process for online merchants to become Google Trusted Stores has become much easier.

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Rule Your PPC Strategy With High Value Analytics [New Toolkit…
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It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum …

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Putting The Focus On Conversion Rate Optimization
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The focus on CRO will increase by 79% in the coming year.

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11 Unbelievable Hero Conf Networking Opportunities
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If there is one thing we know about the PPC community, it’s that collaborative time together can’t come often enough. And maybe we’re easily excited. Or maybe we just like …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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Use Google Analytics Custom Reports To Make Your PPC Life…
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Learn how to use Google Analytics custom reports to streamline your PPC reporting and analysis for eCommerce and lead generation accounts.

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PPC Hero is a proud member of #PPCChat

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Be Smarter About Your Display Network Placements
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Here’s something to keep in mind as you continue to develop a strong presence on the Display Network.

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The 15 Biggest PPC Mistakes and How To Avoid Them…
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Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC …

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