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Who’s Managing Your PPC? Pros and Con’s of In-House and…
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There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.

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Simplify Ad Testing and Stretch Your PPC Budget with Ad…
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Hero Pro's Ad Automator allows you to test all your ad groups painlessly and gain valuable insights to make the right decisions.

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These 3 Ethical Advertising Notions are Archaic
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There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.

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Great Tips! Using An Agency To Support (Not Replace) Your…
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We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the …

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Google: Your 2nd Description Line Will Start Disappearing on Mobile
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Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.

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Fast Track To Crushing the Advanced Search Exam
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Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all …

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The Top Women in CRO (Who Should’ve Made Our List)
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As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, …

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The Top 25 Most Influential Conversion Rate Optimization Experts in…
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Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC …

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Get Proactive And Reactive With Your Keyword Research
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Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

PPC Tools
Bing Ad Preview Tool Now Can Be Used on Product…
- Bing Ads recently updated the Ad Preview and Diagnostic Tool in their user interface.
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PPC Hero is a proud member of #PPCChat

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Two Powerful Keynotes at Hero Conf Conversion Summit!
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We’re serving up unique content from some of the biggest brands in CRO at Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis. Our keynote sessions …

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Search Marketing Heroes: Assemble! [Yeah, we did that]
- Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input.

Each year, Hanapin Marketing …

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