Latest Resources

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There’s No Such Thing as Best Practices

In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.

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Who’s Coming to Hero Conf 2015?

Hero Conf 2015 is only four and a half weeks away, and the details are quickly coming together for what will be our biggest and best event yet! We’ve shared …

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Identifying Your Ideal Customer Through Persona Analysis

Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.

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Conversion Controller PPC Hero
[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar

In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not …

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How Yahoo Stream Ads Opened Up Doors For One Client

With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.

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How I Would Evaluate A PPC Agency’s Performance If I…

Here’s how I would think about how to manage the process of hiring a PPC agency and evaluating performance.

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Ask ANYTHING you want about CRO with Brian Massey and…

Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon!

We’ve gathered …

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Shopping Campaigns: How Does Bing Really Stack Up To Google?

If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.

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How To Use Historical QS To Diagnose Your Account

It can get really frustrating when you seem to do everything right but Google doesn’t want to raise your Quality Score and you end up paying high bids for no …

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Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

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The Search Marketing Madness Round of 32 Begins

The first round of our Search Marketing Madness tournament is complete and 32 of the best PPC managers, blogs, conferences, and softwares are moving on.

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Setting Clear PPC Expectations From The Beginning

Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations.

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5 Tricks To Make Your Pay Per Click Profitable This…

Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.

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