There Is No Perfect Keyword

Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.

share173 SHARES
Image of clock
Next Day Delivery: 17 Minutes Left!

Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.

share147 SHARES


Image of toys
Solidify Your Ecommerce Remarketing Strategy With Google Analytics

Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.

share127 SHARES


8 Good Reasons To Bid On Your Pure Brand Keywords

There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.

share281 SHARES
Image of excel
The One Metric We All Should Be Using in Our…

Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.

share195 SHARES


Image of exit sign
Service Provider Problems? 4 Areas To Consider Before Firing Them

When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?

share138 SHARES
Conversion Highway Traffic PPC Hero
New Whitepaper! How To Determine The Right Attribution Model For…
- In this whitepaper, we will cover the basics and help you determine which model is right for you.
share111 SHARES
Hero Conf London: 4 Days Left to Save!
- PPC Heroes, time is running thin to register at discounted rates for our inaugural international event.
share77 SHARES


Image of iPhones
Tips For Passing Google’s Mobile Certification Exam

There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!

share188 SHARES
Hanapin Marketing

Meet Hanapin, the Heroes behind PPC Hero

Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!

Image of coins
Dissecting PPC Agency Pricing Models, Part 3 of 3

Check out the third and final installment in my dissecting PPC agency pricing models series.

share134 SHARES
Proud member of #PPCCHAT
Tuesdays @ 12pm ET


PPC Hero is a proud member of #PPCChat

Image of chess pieces
5 Vital Skills Every Leader Needs

In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.

share257 SHARES


Screen Shot 2015-08-24 at 10.55.32 AM
The Case for YouTube Advertising

YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.

share177 SHARES