Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
Latest Resources Live Webinar Thursday, July 30th at Noon EST -
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
- Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, 7/29 at 1:30pm EST for a Flash webinar on segmenting by match type. -
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.
The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.
If you suffering from a poor conversion rate, one of the reasons may be that your form is not optimized for conversions.
PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!
Having a strategy in place for mobile PPC traffic is important. Read how to develop a mobile strategy and action plan that aligns with your goals.
Featured Meet Hanapin, the Heroes behind PPC Hero
Did you know that PPC Hero is written by the digital advertising experts at Hanapin Marketing? We offer audits, retainers, and full-time account management for both in-house and agency teams. Contact us today to learn how we can work together!
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This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.
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- Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC. -
I've put together three tips for running AdWords scripts in multiple accounts that will help you save time when running your scripts.
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