A new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer.
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What Is Conversion Rate?
Measuring conversion rate is one way to provide the direct actions of a visitor and develop actionable insights.
The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our...
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Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
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Now Available: Bid Optimization For High Valued Conversions
AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
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Google AdWords Introduces Website Call Conversions
Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
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Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
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5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
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Mobile Site Call Conversions Now Available in AdWords
Increase your pay-per-click management efficiency by utilizing Google's new mobile call-to-click conversion tracking right in the interface.
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Google AdWords Conversion Tracking Briefly Broken
It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
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One Million Ways to Define a Conversion: The A-Z Guide
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition?
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30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
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