Google and Meta are pushing Performance Max and Advantage Plus on PPC Agencies as the next must-embrace thing. Hand over your client’s hard-earned marketing budget and let the AI-driven algorithms find what placements and inventory drive the best results. You...
Continue Reading Manual Bidding Strategies Are Still Important To PPC
Do you want to know my least favourite phrase in all of professional life? “Be strategic, not tactical.” I heard this a lot during the early stages of my career. On the face of it, it seems like a sufficiently...
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increased competition and...
Continue Reading How to Craft Click-Worthy Content for PPC in 2025
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
Struggling to write compelling PPC ad copy? Then follow the simple steps listed here to create attention-grabbing ads and boost your conversions!
Continue Reading PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Go-to-Market Strategies can be considered as an important and critical component of every startup’s accomplishment.
Continue Reading How to Create a Successful Go-to-Market Strategy
Juggling resources, budgets, silos but are still expected to prove ROI? Get access to strategy resources, tools to use in planning, execution, and activation.
Continue Reading Winning in Multi-Channel Strategy, The Age New Marketing Model; Do More with Less
By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?
AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.
Continue Reading How to Enhance Your PPC System with Artificial Intelligence
Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.
Continue Reading 5 Ways Cross-selling Adds Value for You & Your Clients
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
Continue Reading Top 5 Tips for a Search Audience Strategy in 2021
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.
Continue Reading Expanding Top-of-Funnel Travel Customers Post-Lockdown
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