Advanced PPC Strategies, Google Ads
How to Claim a Refund on Google Ads for Invalid Clicks
Google Ads is the most powerful digital advertising platform in the world, and you can get a refund when things go south. Find out... Read More »
Advanced PPC Strategies, Google Ads
Google Ads is the most powerful digital advertising platform in the world, and you can get a refund when things go south. Find out... Read More »
Negative Keywords, Remarketing
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them. Read More »
Opinion, Resources
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to... Read More »
Excel, How To
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target. Read More »
Excel, How To
Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes. Read More »
Conversion Rate Optimization, Resources
In this new guide with BounceExchange, we go through 3 steps to help you eliminate wasted PPC spending and kickstart your PPC campaigns into high gear. Read More »
Basic PPC Strategies, Keyword Research
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report. Read More »
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