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How AI is increasing the threat from ad hijacking & impersonation fraud – And how to fight back
AI makes it increasingly easy to fool people. It can manipulate truth, create convincing fakes, and erode trust. And nowhere is this more dangerous than in digital marketing, where ads, brands, and budgets are on the line. In this article, I’ll explore three major ways fraudsters exploit paid advertising – impersonation fraud, brand bidding, and…
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Can social media marketing support your backlinking strategy?
As we turn our attention to artificial intelligence and ask ourselves the question, “How is AI impacting digital marketing?”, it’s easy to get lost in the vortex that is this tremendously rapid advancement of technology. There’s nothing wrong with that. After all, a business that doesn’t adopt AI best practices quickly is highly likely to…
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LinkedIn Ads Analytics: B2B Metrics That Matter
LinkedIn is the go-to place for professionals looking to connect, share, and do business. Now, it has become a powerful resource for B2B marketers. But running ads here isn’t enough. You must pay attention to the right B2B metrics. Otherwise, you could be wasting time and money. With 1.1 billion users globally, LinkedIn is an…
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A Long Tail Keywords Strategy: More Conversions, Less Competition in Google Ads
When running Google Ads, many businesses focus on generic keywords: short, broad ones like “software” or “marketing agency”. These may get a lot of searches, but they are also costly and competitive. This is where long tail keywords come in. What Are Long Tail Keywords? Long tail keywords are longer, more specific search phrases and…
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San Diego Sessions: #3. Advanced Targeting and Smarter Customer Journeys
This is the third in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the spotlight. Part 1: What’s Working in AI and PPC Right Now (and What to Watch…
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