Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In...
Continue Reading 5 PPC Questions Answered by Evan Roberts from PPCLab.com
Here at PPC Hero, we are always discussing the future of our industry. This ongoing discussion serves to illuminate the future of our livelihood, but it also serves to keep our clients’ best interests at heart. To perform the best...
Continue Reading The Top 3 Challenges Facing the PPC Industry
Today we noticed that the ‘Create New Ad’ section of Yahoo has a different look and added content! In the title and description fields they’ve entered some example text that advertisers should follow. They’ve also added ‘Ad Writing Best Practices’...
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of...
It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch,...
Continue Reading YSM’s Quirky Little Feature, Optimize Ad Display
A post on Seroundtable talks about a company whose offering services to damage your competitors search engine rankings and protect your own…is this for real?! We know that search is a complex beast, but we keep learning just how complex...
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I’ve described six ways I was able to increase traffic for my...
MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these...
Often the EXACT OPPOSITE of what you predict will occur, says Offermatica.com on Landing Page Best Practices. Free commercial ad server for publishers, what? A clickz.com post mentioned that Exponential announced today a free commercial ad server for publishers, claiming...
We all know that the majority of searches and subsequent PPC traffic derives from the big boys, Google and Yahoo!. For the most part we also know that it can make a great deal of sense to utilize MSN and...
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I’d like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog,...
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our...
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