Well, some people think so. Search Engine Roundtable shared this comment from a Web Master World forum discussion: “My CTR since May 16 has fallen through the floor. I assume this is because of the new short description policy.” After...
Continue Reading Is Yahoo!’s New Ad Text Length Policy Hurting Advertisers?
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. ‘Today’, ‘Last 7 Days’, and custom date ranges will be added to the drop down in...
When we logged into our AdWords accounts this morning a number of them contained this notification at the top: “Your account budget is currently set to end before your ad campaign(s). Campaigns cannot run beyond an account end date. To...
Continue Reading Don’t Worry: Your AdWords Accounts Aren’t Ending
What is it? Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency...
This is a blinding flash of the obvious! If you want to improve your tracking ability and truly measure how well your online marketing is performing, give users an incentive to place the order online. This tip is a real...
An interesting question/issue has been posted over at WebmasterWorld: On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions....
As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions...
Wondering what that new column ‘Assists’ means in Yahoo? Here it from the horses mouth! MSN has been releasing some handy tools as of late for easier account management. I haven’t had a chance to use them yet, but I’m...
Daniel Tynski talks about common mistakes one can make in SEO & SEM. Search Engine Guide presents a list from Wordtracker of the top 500 search terms in the past 48 hours. John Miller from Search Engine Land discusses ways...
We’ve recently been asked a question regarding ad URLs: “Hi, I’ve been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn’t seem...
Continue Reading Display & Destination URLs: Make sure they are fraternal twins
This past week I finally jumped on the Pay-Per-Action (PPA) bandwagon and started a campaign for one of my clients. Despite having read through the official documentation and a very helpful step-by-step guide to setting up campaigns, once I actually...
Continue Reading Peeling Back The Layers of Google’s Pay-Per-Action Beta Test
“You don’t have to go to the dark side and cut your competitor’s phone lines or go into a bathroom and write, “For a good time, call [insert competitor’s CEO’s name here].” But if you believe you’re Luke Skywalker and...
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