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The Most Common Mistakes We See in SaaS PPC Campaigns
Building successful PPC campaigns for SaaS presents unique challenges even to the most seasoned marketers. First off, sales cycles are lengthy compared to other industries, which makes tracking final conversions tricky. Moreover, the specifics of the SaaS niche requires that PPC campaigns align with the customer’s journey and product/pricing model. And that’s just the tip…
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18 Hidden PPC Conversion Killers—And How to Fix Them
Every successful campaign needs strong negative keywords, good quality scores, and proper match types. You should optimize your landing page speed, set up proper bid adjustments, and write compelling ad copy. These are the fundamentals, and they are crucial. But you already know that. What you might not know are the hidden issues that plague…
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Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data
The digital marketing landscape has undergone a seismic shift over the past decade. Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent. This evolution mirrors the growing complexity of consumer journeys, where decision-making spans multiple touchpoints and moments…
The Future of Video Advertising on YouTube: Predictions Of Trends and Innovations
Social media trends come and go. Marketing techniques that work today may be old news tomorrow, but one thing has remained popular over the past few years – video. When it comes to video-first platforms, YouTube continues to dominate as a powerful platform for long- and short-form video advertising, drawing billions of users each month…
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How to Master Performance Max for Microsoft Advertising
If you work in digital marketing, there’s no doubt you’ve heard the term “Performance Max” countless times over the last few years. When layered on top of your existing advertising strategy, Performance Max can drive incremental conversions to your business and boost advertisers’ overall ROI. In fact, when combining Performance Max and search campaigns, advertisers…
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