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How To Choose a PPC Agency
You have decided to hire a PPC agency to help grow your business. But you’re unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: Look for website case studies to identify industry experience. Read reviews and ask for client references. Compare fees and…
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San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media
This is the second in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the spotlight. Read Part 1: What’s Working in AI and PPC Right Now (and What to…
Continue Reading San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media
Video Retargeting: Converting Warm Leads in Your PPC Funnel
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads hang around. Unless you go after them with something that catches their interest, they might…
Continue Reading Video Retargeting: Converting Warm Leads in Your PPC Funnel
The Converged Frontier: How Google AI is Reshaping PPC and SEO
The digital marketing landscape is in the midst of a seismic shift, a revolution driven by Google’s aggressive integration of Artificial Intelligence into its core search and advertising products. This isn’t just another algorithm update; it’s a fundamental reimagining of how users find information and how businesses reach them. The introduction and rapid expansion of…
Continue Reading The Converged Frontier: How Google AI is Reshaping PPC and SEO
San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
This is the first in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the spotlight. AI-powered advertising is the new reality for advertisers navigating platform automation and shifting consumer…
