Audience Targeting, Facebook
Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.Read More »
Most Recent Articles
AdWords Scripts, Display
Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.Read More »
Events, Hero Conf
London Workshops for Account, Agency, and Excel Heroes!
One of the most valuable pieces of the Hero Con experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer.Read More »
Ad Copy Testing, Ad Customizers
Why IF Function Ads Need To Be In Your Testing Rotation
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.Read More »
PPC Advice, Quality Score
PPC Advice Column - Where We Answer Your Burning Digital Marketing Question...
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder how to improve quality score and impression share.Read More »
Excel, Facebook
Your Facebook Ads Are Working - Here's How To Prove It
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.Read More »
Upcoming Webinars, Webinars
Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit
In this live webinar, Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo will bring you up to date on the new features Gmail has to offer, as well as how to customize the platform to bring you the ultimate success. Read More »
How To, Tools
Automate Your Budget Projections Using Supermetrics
Learn how to use Supermetrics to automate monthly budget projections, saving time on reporting and insights in the long run. Read More »