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Most Recent Articles
Reporting / Conversion Tracking, Tools
Robust Reporting with Google Sheets Query Function
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity.Read More »
Analytics, How To
How to Troubleshoot PPC Performance (Template Download)
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.Read More »
Automation, Machine Learning
Thriving in an AI World: Tips for PPC Professionals
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team....Read More »
The Future of Paid Social: Is Your Marketing Team Ready?
If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.Read More »