Advanced PPC Strategies, Basic PPC Strategies
What Happened When We Paused PPC Brand Campaigns
Should you bid on brand keywords? Explore what happened after we paused brand campaigns!Read More »
Most Recent Articles
Facebook, Google AdWords
4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.Read More »
Ecommerce PPC, Google Shopping
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google ...
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to adhere...Read More »
How To, Opinion
How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!Read More »
Linked In, LinkedIn
Best Practices for LinkedIn Sponsored InMail Campaigns
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.Read More »
Business of PPC, Client Relations
5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.Read More »
Upcoming Webinars, Webinars
The Latest PPC Updates to Catapult Campaigns in 2019
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019. Read More »
PPC Strategy
How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting.Read More »
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