Most Recent Articles
AdWords Updates, Bid/Budget Management
Google’s New Ad Position Metrics: Rethinking Average Position
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!Read More »
Ecommerce PPC, PPC Strategy
What To Do If Your Black Friday Flopped
A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.Read More »
Opinion, PPC Advice
Could Another Digital Agency Easily Steal Your Clients?
Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.Read More »
Social, Social Media
Paid Social Predictions for Marketers in 2020
Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences.Read More »
Machine Learning, Upcoming Webinars
Not Just Another AI and Machine Learning Discussion [Submit Your Questions ...
Time to talk through what you ACTUALLY want to know about AI and machine learning. Submit your questions!Read More »
How To, Training
How We Train PPC Experts
Explore Hanapin’s newest approach to training through all stages of development.Read More »
Opinion, PPC Strategy
A Remarketing-Free PPC Strategy
PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.Read More »