Most Recent Articles
Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective...Read More »
Advanced PPC Strategies, How To
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended...Read More »
Ecommerce PPC, Lead Gen
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.Read More »
Social, Social Media
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.Read More »
Facebook, Social Media
This article covers the March 2019 Facebook Campaign Manager updates and why they matter to social marketers.Read More »
Google Ads, Search
While Google recommendations seem like the best way to get the most out of your paid search strategy, are they actually the best move for your business goals?Read More »
Hero Conf
We know that getting the chance to network with peers and the speakers is just as important as the topics presented at a conference. So not only do you get to hear from leading experts on paid ads at Hero Conf, we also make sure...Read More »
Ad Extensions, Bing Ads
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.Read More »
Basic PPC Strategies, Google Ads
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked over the past year to...Read More »
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