Dynamic Remarketing, Dynamic Search Ads
Dynamic Search Ads For Beginners
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.Read More »
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Most Recent Articles
Facebook, Instagram
The Future of Paid Social: Is Your Marketing Team Ready?
If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.Read More »
App Advertising, Apple Search Ads
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!Read More »
Google Ads, Google Ads Updates
Close Variants Diluting Match Types – What You Should Know
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.Read More »
Case Studies, Display Network
3 Killer Strategies for Custom Affinity Audience Campaigns
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.Read More »
Ad Extensions, Ad Settings
Hero Academy Live!
Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event! Read More »
PPC Hero News, PPC Interview
10 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada.Read More »