Most Recent Articles
Account Structure, Google Ads
Multiple CID Madness: Managing One Client Over Many Accounts
This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.Read More »
Audience Targeting, Facebook
How to Create a Facebook Funnel With Buyer Personas
Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel. Read More »
Ecommerce PPC, Holidays
Ecommerce Ad Updates You Should Know As We Approach Q4
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon. Read More »
LinkedIn, News Updates
6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strate...
This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection. Read More »
Advanced PPC Strategies, Amazon
Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
During turbulent times, retailers should follow these tips to plan and manage advertising budgets on Amazon in a more targeted and successful manner.Read More »
Ad Copy Testing, Ecommerce PPC
Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.Read More »