3 PPC Techniques to Strengthen your Brand

When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for ErrorRead More »

Did you miss Google Marketing Live? Join us for an expert recap.Read More »

This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.Read More »

8 new jobs have been posted to PPC Hero’s Job Board, including new positions open at SearchBloom, 33 Mile Radius, Rider University, Booster Box, Helium 10 and HomeX.Read More »

The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.Read More »

It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.Read More »

Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and help establish benchmarks and trends...Read More »

Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage. Read More »

Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.Read More »