Most Recent Articles
Facebook Reporting, LinkedIn
Microsoft Ads LinkedIn Profile Targeting: A Review
One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.Read More »
Google Shopping, Shopping/eCommerce
Smart Shopping for the Holidays - A Test & Learn Approach
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.Read More »
Advanced PPC Strategies, Display
Thinking Simply About Ad Campaign Design
One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.Read More »
Industry News, News & Reaction
The Ethical Implications Of PPC Advertising & How To Overcome Them
Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.Read More »
Facebook, Facebook Reporting
Taking a PPC holiday: how to take a break from your ads without disaster
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking. Read More »
Ad Copy Testing, Ad Extensions
Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.Read More »