Most Recent Articles

Excel

Index Match: The Better Alternative to Vlookup

VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end...Read More »

Conversion Rate Optimization, Display

New Research! The State of PPC

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about. Read More »

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