Most Recent Articles

Audience Targeting, Branding

Brand Attention: The metric you are not thinking about

To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective...Read More »

Advanced PPC Strategies, How To

Apply or Dismiss Automatic Google Ad Recommendations

Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended...Read More »

Hero Conf

How to Get Face to Face with 600 PPC Geeks

We know that getting the chance to network with peers and the speakers is just as important as the topics presented at a conference. So not only do you get to hear from leading experts on paid ads at Hero Conf, we also make sure...Read More »

Ad Extensions, Bing Ads

Bing Ads Action Extensions: What You Need To Know

Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions.  This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.Read More »

x

Enter your email address below.