What Is A Good Click Through Rate (CTR)?

A look at ten options available for those PPC managers who have run out of growth opportunities in Google.Read More »

New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. See what's available.Read More »

As a reader on PPC Hero, we're interested in what you have to say about the State of PPC industry. Will you take the 3 minute State of PPC Survey and help us inform the industry for the next 12 months?Read More »

Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.Read More »

When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to...Read More »

How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS.Read More »

By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.Read More »

Get a walk-through of some basic PPC math equations that will help you manage your accounts better.Read More »

The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!Read More »