Intermediate PPC Strategies, Tools
Tools to Analyze Your PPC Competition
Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.Read More »
Most Recent Articles
Instagram, Social
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one of the best networks to run ads on with over a billion users. To get results, simply creating an ad and generating cold traffic won’t do.Read More »
Advanced PPC Strategies, Reporting / Conversion Tracking
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversi...
One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.Read More »
Dynamic Remarketing, Dynamic Search Ads
Dynamic Search Ads For Beginners
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.Read More »
Facebook, Image Ads
Review Ads on Social for eCommerce Brands [Case Study]
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.Read More »
Google Ads, Remarketing
Google Ads Remarketing Step-By-Step
In this guide, we delve into key topics and give best practices based on experience and Google recommendations.Read More »
Account Settings, Account Structure
So, You’re Taking over An Account. What Next?
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager. Read More »