Audience Targeting, Google Ads
Paid Search Audience Testing: Zero Cost Testing
By layering on different audiences types within Google Ads, you gain valuable knowledge for free.Read More »
Most Recent Articles
Ad Customizers, News Updates
The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers
Digital Strategy, Hired Guns: Working With a PPC Agency
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.Read More »
Attribution Modeling
Stranger Things for Digital Marketing
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.Read More »