What Do You Want To Know From CMOs?

Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.Read More »

Genesys, Closed Loop, Hanapin, and Seer Interactive all have new positions available that have posted on the PPC Hero Job Board. Take a look!Read More »

Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that!Read More »

You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.Read More »

How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.Read More »

In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to build great landing pages for...Read More »

For the last 5 years, conversion rate optimization (CRO) has been a top priority for marketers. This past year, it followed AI/machine learning by just 1%.Read More »

A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.Read More »

Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!Read More »