PPC Advice
Click & Bot Fraud: The Spookiest Specters of PPC
What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it. Read More »
Most Recent Articles
Social
Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.Read More »
Facebook, Social Media
Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers...
Explore how to use the Facebook Audience Insights tool to develop buyer personas, spy on your competitors and more!Read More »
PPC Strategy, Search
[Hero Academy Video] What You Need to Know About Naming Conventions
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.Read More »
Programmatic, Programmatic Advertising
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
In this webinar, Hanapin's John Williams and MightyHive's Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy.Read More »
Google Ads, PPC & SEO
Paid and Organic are Indistinguishable
The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go.Read More »
Account Settings, Attribution Modeling
Solve Attribution Woes: Adjust Your Settings & Expectations for a More ...
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.Read More »