Most Recent Articles
Google AdWords, Quality Score
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.Read More »
I used the Budget Optimizer in Facebook for 30 Days, here's what happened.....
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.Read More »
Audience Targeting, PPC Theory
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.Read More »
Bing, Bing Ads
How To Use The Bing Overview Tab To Optimize Your Account
Explore the recent enhancements that Bing Ads has made to inline download and the Overview tab! Get insights that tell a story of how your account is performing.Read More »