Featured
Cross-Channel Attribution in 2025: Why Smart Marketers Are Tracking Less Data
Cross-channel attribution isn’t about chasing every click; it’s about asking the right questions. What’s really driving growth? Which touchpoints matter, and which don’t? In 2025, your competitive edge isn’t more data. It’s clarity. The attribution problem no one talks about Attribution is often framed as a math problem: allocate X% credit to each touchpoint. In…
Continue Reading Cross-Channel Attribution in 2025: Why Smart Marketers Are Tracking Less Data
Spotlight
How Automation will Reshape the Role of the PPC Manager in 2025
The role of the PPC manager in 2025 will be markedly different from when I first stepped into it back in 2006. At that time, nearly everything was manual. Conversion tracking, as we know it today, was almost non-existent. While some rudimentary forms of tracking were available in-app, they lacked the integration and precision modern…
Continue Reading How Automation will Reshape the Role of the PPC Manager in 2025
AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch
AI is redefining the landscape of Pay-Per-Click (PPC) advertising. According to Goldman Sachs, AI is expected to generate $200 billion in marketing value by 2025, making it one of the most transformative technologies in the industry. From automated bidding systems to dynamic keyword insertion, AI is optimizing every aspect of PPC advertising—including ad copy. AI-powered…
Continue Reading AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch
The Ultimate Guide to Your Google Ads Account Structure
To truly maximize your Google Ads budget, you need to focus on more than just your ad copy and targeting – your Google Ads account structure plays a critical role in your advertising efficiency. Yet, with Google Ads’ complex layers and settings, it can be overwhelming to navigate its intricacies. This comprehensive step by step…
Continue Reading The Ultimate Guide to Your Google Ads Account Structure
Sell Cars at Full Throttle – How Google Vehicle Ads Can Be The Auto Retailer’s Best Sales Channel
Buckle up, auto retailers, because Google Vehicle Ads is about to put your car leads into high gear! Imagine having a salesman who works 24/7, always knows what inventory you have, and can find the perfect buyer for both new and used cars—without breaking a sweat. That’s Google for you, the ultimate digital salesman. Here’s…
