Opinion, PPC Advice
2020 PPC Un-Resolutions: What Not to Do in the New Year
Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.Read More »
Most Recent Articles
Automation
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. But are internal tools up to the job? Here is an unbiased assessment.Read More »
Automation, Conversion Rate Optimization
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.Read More »
Google Ads Scripts, Scripts
Google Ad Script to Manage Campaign Budgets
This script manages your budget at the campaign level by the hour via a google sheet, so you can scale.Read More »
Basic PPC Strategies, PPC Advice
Make Time Management Your New Year's Resolution
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.Read More »
Excel
Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation
PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to create a dynamic dashboard.Read More »
Business of PPC, Interviews
Job Hunting? How to Make the Most Out of Your Holiday Break for Career Gro...
Your holiday break is the PERFECT time to prep for job hunting & career growth. Here's how to set yourself up for success for your job search in the new year.Read More »