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Paid advertising tips from the PPC experts
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How you can prove SEO & PPC drive revenue
In the world of marketing, much of the conversation revolves around PPC, SEO, traffic, and lead generation. But what happens after the click? What happens once someone fills out a form or lands on your site? More importantly, how do we prove the value of marketing to the people who control the budgets – your…
Spotlight
Does paid search strategy exist?
Do you want to know my least favourite phrase in all of professional life? “Be strategic, not tactical.” I heard this a lot during the early stages of my career. On the face of it, it seems like a sufficiently straightforward and well-meaning piece of advice, from one senior employee to another, less-senior colleague. But…
Best practices to boost results with Performance Max
In an era defined by rapid digital transformation, performance marketers are increasingly challenged to rethink their strategies, reimagine tools, and reinvent the way they connect with audiences. Google’s Performance Max (PMax) campaign type, despite representing one of the most significant shifts to the broader advertising landscape in recent years, is still not as well understood…
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From Average to Awesome: How to Master the Art of PPC Account Management
Whether you’re in B2B lead generation or e-commerce, the principles of high-performance PPC are largely the same. This article shares what I believe separates an average PPC account manager from an awesome one, and outlines four core strategies to help you level up. The Difference Between Average and Awesome Let’s rewind to 2017. Snapchat filters…
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7 ways to create better ads: Insights from eye-tracking research
In the crowded world of advertising, one essential question remains: how do you know if your ad is any good? Most marketers judge their ads based on key performance indicators including CTR, CPM, CVR, CPC, ROI, and so on. As valuable as these metrics are, they offer only a partial view of an ad’s effectiveness…
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