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Make an impact: How to design great PowerPoint slides for your Hero Conf, brightonSEO or MeasureFest talk
Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices to ensure your content resonates with your audience. 1. Start with Storytelling Why Storytelling Matters: Research shows people are 22…
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Building Links to Your Website Using PPC
Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: Outreach based link building. This involves contacting people to try and get a link from their website. It can be achieved through offering them…
How to run branding campaigns with a performance mindset
In the world of digital marketing (especially when you are working at an agency), a recurring challenge is how to convince clients of the value of branding campaigns when they are primarily focused on performance metrics. When operating on a limited budget, the majority of it will go towards performance campaigns. If you do get…
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How to Achieve a Balance Between Your PPC and SEO
Digital marketing has become central to building a brand that delivers bottom-line results. However, as digital marketing techniques rapidly evolve, it is easy to become overwhelmed by the variety of approaches to attracting customers online. There’s one question many business owners frequently grapple with. Should they be allocating their marketing budget to PPC or SEO?…
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What Is Reactive Marketing and How to Apply It to Your Brand
What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand.
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