Bid/Budget Management, Display
3 Unconventional Ways to Use Automated Bidding
By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.Read More »
Most Recent Articles
Excel
Index Match: The Better Alternative to Vlookup
VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end...Read More »
Upcoming Webinars, Webinars
The PPC Newsflash: State of PPC Insights for Digital Marketers
In this special edition of our PPC Newsflash series, Hanapin’s President Jeff Allen and Director of Services Carrie Albright, break down what kind of stats and insights you’ll find in our newest report.Read More »
Facebook, Social
5 FAQs For Marketing on Facebook
Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.Read More »
Conversion Rate Optimization, Display
New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about. Read More »
Business of PPC, Time Management
Lean Six Sigma for Digital Marketing Managers
See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.Read More »
Webinars
Predictions for Online Marketplaces in 2020
Join Hanapin Marketing’s Alaina Thompson and Feedonomics’ Brian Roizen for their take on the 2020 landscape for online marketplaces and strategies for success.Read More »