Google Ads, Google Ads Updates
Close Variants Diluting Match Types – What You Should Know
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.Read More »
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Case Studies, Display Network
3 Killer Strategies for Custom Affinity Audience Campaigns
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.Read More »
Ad Extensions, Ad Settings
Hero Academy Live!
Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event! Read More »
PPC Hero News, PPC Interview
10 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada.Read More »
Opinion
Creating Successful PPC Ad Copy for B2B and B2C
Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your link’s content compared to organic...Read More »
Facebook, Social
Facebook Dynamic Creative: Level Up Your Ads
Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.Read More »
Hero Conf
Attend as a team. Grow as a team.
Sixty-six percent of last year's attendees came as at least a pair, if not a team of 3+. Companies know there is more value in sending teams to conferences.Read More »