Most Recent Articles
Industry News, Industry Reports
The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.Read More »
Advanced PPC Strategies, Dynamic Remarketing
Explore a few advanced ways to use Dynamic Search Ads in your account!Read More »
How To
Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.Read More »
App Advertising, Apple Search Ads
Understand what three things you need to know to start your Multi-App Marketing strategy. Read More »
Upcoming Webinars, Webinars
Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.Read More »
Google Tag Manger, Remarketing
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.Read More »
Audience Targeting, Bing Ads
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.Read More »
Automation, Machine Learning
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.Read More »
