Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more...

When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to...Read More »

How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS.Read More »

By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.Read More »

Get a walk-through of some basic PPC math equations that will help you manage your accounts better.Read More »

The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!Read More »

In this webinar, you'll learn all the questions you and your agency should be discussing when implementing integrated marketing campaigns. Save your seat today!Read More »

Forms are an important part of conversion rate optimization. Here are three elements I look at when optimizing forms and a few things I consider when looking at opportunities for improvement. Read More »

Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that...Read More »

It's that time of year again! The time to release our newest edition of the Top 25 and honor some of the hardest workers in our tight-knit PPC community. Find out the 2019 Top 25 Most Influential PPC Experts in the world.Read More »