Google Remarketing Strategies That’ll Work Every Single Time

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.Read More »

Read More »

It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help.Read More »

In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.Read More »

News flash: a lead is not a lead.Read More »

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...Read More »

Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.Read More »

There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.Read More »

Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy. Read More »