PPC Opinion, Surveys
Take the Survey: How has COVID-19 impacted your paid media?
Fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media.Read More »
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Most Recent Articles
Bid/Budget Management, PPC KPIs
Click Share Vs Impression Share - Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.Read More »
Basic PPC Strategies, Bing Ads
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.Read More »
Audience Targeting, Display
Audit Google Display Placements Like a Boss
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.Read More »
Ad Customizers, Ecommerce PPC
Create Google Display Countdown Ads Using Rules: Getting Creative With Ad C...
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!Read More »
Automation, Big Data
How Data Science Can Improve PPC Performance
This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.Read More »
Audience Targeting, Case Studies
Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.Read More »