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PPC Strategy
The world as we emerge from Covid-19 will require marketers to think and act differently, use past learnings and follow current trends to devise new strategies. Read More »
Conversion Rate Optimization, Uncategorized
Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion. Read More »
PPC Advice, Search
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns. Read More »
Analytics, Reporting / Conversion Tracking
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks. Read More »
Keywords, PPC Strategy
In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test. Read More »
Attribution Modeling
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business. Read More »
Audience Targeting
A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns. Read More »
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