How To, Video Ads
Creating Compelling Video with YouTube's Video Builder
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.Read More »
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Most Recent Articles
Industry News, Industry Reports
How has COVID-19 Impacted Your Paid Media in June?
Fill out a short survey to help the digital marketing community understand COVID-19's impact on paid media and access the dashboard to see the results.Read More »
Automation, eCommerce
How Artificial Intelligence Can Change the Way We Shop Online
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.Read More »
eCommerce, Facebook
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.Read More »
Case Studies, Competitive Analysis
Competitor Strategies for Lead Generation - A Case Study
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.Read More »
eCommerce, Ecommerce PPC
Tracking Your Free Google Shopping Ads
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.Read More »
Industry News
The Top 25 Most Influential PPC Experts of 2020
Every year, PPC Hero releases the Top 25 Most Influential PPC Experts of 2020. The final Top 25 must be voted for and be actively educating their peers on PPC.Read More »