Client Relations, Opinion
Navigating A Successful "Difficult Conversation"
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.Read More »
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Most Recent Articles
Analytics, Reporting / Conversion Tracking
Data Studio Tips Part 2: Intermediate
Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.Read More »
Audience Targeting, LinkedIn
Reach Out to the Right Decision-Makers on LinkedIn Ads
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.Read More »
Bid/Budget Management, Search
Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.Read More »
Social, Social Media
An Essential Rundown On Twitter Ads
If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on.Read More »
Big Data, Reporting / Conversion Tracking
Data Studio Tips Part 1: Beginner
Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners.Read More »
Branding, Keyword Research
Strengthen Your Brand In Unprecedented Times
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.Read More »