Most Recent Articles
Client Relations
Meeting Agenda Tips and Templates for Productive Digital Marketing Client C...
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.Read More »
Industry News
Freelance Advertisers Need Parental Coverage Too
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.Read More »
Account Analysis, Tools
The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.Read More »
Basic PPC Strategies, Dynamic Search Ads
[Hero Academy Video] Dynamic Search Ads for Beginners
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.Read More »
Excel, Pivot Tables
How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.Read More »