Dynamic Remarketing, Dynamic Search Ads
Dynamic Search Ads For Beginners
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.Read More »
Most Recent Articles
Facebook, Image Ads
Review Ads on Social for eCommerce Brands [Case Study]
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.Read More »
Google Ads, Remarketing
Google Ads Remarketing Step-By-Step
In this guide, we delve into key topics and give best practices based on experience and Google recommendations.Read More »
Account Settings, Account Structure
So, You’re Taking over An Account. What Next?
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager. Read More »
Amazon, Video Ads
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
One Sr. Strategist has generated surprising performance with Amazon's new sponsored brand video ads and he's here to share the results from Q4. Read More »
Facebook Reporting, Google Ads
December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.Read More »
Account Settings, Bid/Budget Management
How To Set Up Time Of Day Bid Adjustments
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.Read More »