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Audience Targeting, PPC Strategy
The future of targeted marketing without cookies is here! Luckily, there are opportunities to advance your targeting strategies without third-party data. Read More »
PPC Advice, PPC Strategy
In an ideal world, online media providers have systems that automatically stop trademark infringements from happening. Unfortunately, it isn’t that simple. Read More »
Google Ads, PPC & SEO
This guide will discuss how you can utilize Google Ads to test a page before you embark on a costly long-term SEO campaign. Read on to learn more about Google Ads and how to take advantage of the platform to support your next SEO campaign. Read More »
PPC Strategy
The world as we emerge from Covid-19 will require marketers to think and act differently, use past learnings and follow current trends to devise new strategies. Read More »
Conversion Rate Optimization, Uncategorized
Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion. Read More »
PPC Advice, Search
From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns. Read More »
Analytics, Reporting / Conversion Tracking
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks. Read More »
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