Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned.
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4 Pillars of Paid Media Growth
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.
Creating Compelling Video with YouTube’s Video Builder
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.
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Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.
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Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
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RSAs vs. ETAs: Stop Comparing CTR
You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.
Measuring YouTube Success with Brand Lift Study 2.0
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking...
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3 Step DIY PPC Budget Pacing Tool
If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.
3 Reasons to Run Responsive Display Ads + New Features
If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.
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Measuring the Success of TrueView YouTube Ads
Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.
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New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.
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UAC Optimizations in 5 Steps
Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?
