If you currently have an account that utilizes threshold billing but want to switch over to invoice billing, read on to learn of the associated risks and how to deal if you are required to create a new account.
Continue Reading Potential Issues With Transitioning to Bing’s Invoice Billing
This blog serves to help users understand how +1's are attributed and how they should utilize them to boost PPC and SEO. The post is especially helpful if you have several landing pages, as +1's are counted individually for each...
Today Google released a tool allowing even the least programming-inclined people to build professional mobile web pages. Now, there’s no reason that anyone should ever be without a mobile landing page. It’s also free, which means budget isn’t an issue....
Continue Reading Create Mobile Landing Pages With No Programming Knowledge, For Free!
For those of you that missed Google’s announcements earlier today, feel free to take a peek at my notes. There are some exciting things going on in the Google-sphere! I’d love to chat about these new features and your opinions,...
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers...
Continue Reading If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
A few years ago, in 2009, product extensions in Google were made available to all advertisers in the United States. As of today, product extensions will also be available in mobile formats, as will Google’s new product local ads (in...
Continue Reading Google’s New Product Local Ads & Product Extensions To Show On Mobile
According to a study done by Brand Anywhere and Luth Research, 51% of consumers are more likely to purchase from retailers that have mobile-specific sites, yet, according to Google, 79% of large online advertisers don’t have a mobile optimized site....
Regex can be a lot to take in but when it’s broken out in simplified form, it’s not half as bad as its reputation would lead you to believe. (I hope you’ll agree!)
We spend a lot of time writing about the do’s, don’ts, and how to’s of PPC but I thought it would be a good opportunity to write about the bigger picture. All marketing plans have to start somewhere and it...
Modified broad match works like a broad match keyword, except advertisers are able to select which terms within a keyword are important. For instance, the broad matched keyword ‘scary Halloween masks’ will show for anything from scary movies to spa...
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their...
Continue Reading To Optimize or Not To Optimize, Google’s New Ad Setting
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insights is one of the newer tools in the Adwords interface, which, much like Google Trends, shows trends in searches.
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