Alaina Thompson

Alaina Thompson is a Growth Marketing Manager at Brainlabs, and was previously a Sr. Account Manager at Hanapin Marketing. She has managed a variety of paid media accounts, from eCommerce to lead generation. Alaina is also the instructor for the Excel Hero workshop at Hero Conf US and London.

Get Ready For Amazon Prime Day! [Amazon resources]

October 2, 2020 By Alaina Thompson

This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020.

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PPC Naming Conventions Guide [New Resource]

August 26, 2020 By Alaina Thompson

We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.

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The Top 25 Most Influential PPC Experts of 2020

June 24, 2020 By Alaina Thompson

Every year, PPC Hero releases the Top 25 Most Influential PPC Experts of 2020. The final Top 25 must be voted for and be actively educating their peers on PPC.

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Nominate The Paid Media Experts Who Have Been Influential In Your Career

March 31, 2020 By Alaina Thompson

Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020!

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Marketing On Amazon [Report] – My Top Takeaways

March 9, 2020 By Alaina Thompson

Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I've read the entire report and want to share my top takeaways with you.

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Ten Takeaways from the 2020 PPC Hero Summit

February 13, 2020 By Alaina Thompson

Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.

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Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]

January 15, 2020 By Alaina Thompson

In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.

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YouTube Look Back: Video Ads For All in 2020

January 2, 2020 By Alaina Thompson

2019 has been full of YouTube innovation. I'm here to share the 3 YouTube ad improvements that I believe are changing the game, on the creative asset front.

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Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation

December 8, 2019 By Alaina Thompson

PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to create a dynamic dashboard.

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