PPC Hero turns 5 years old today and he’s showing SEO Boy and Ms. Clicks that he’s stronger than ever.
Are Facebook Leads Less Valuable Than Google Leads?
At Hanapin, we encourage our clients to test out many different advertising platforms to see which work best for their business. From my experience, one of the hardest platforms to get clients to buy in to is Facebook. Even though...
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Ultimate Guide to Inheriting PPC Accounts
Until now, there was no roadmap to help individuals and SEM firms successfully inherit and optimize a pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC accounts from scratch, but inheriting and enhancing a pre-existing account requires an entirely different...
Guide to URL Tagging and Tracking in Google Analytics
Over the years, we’ve written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over...
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Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won't know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function...
The Top 10 Industries That Spent The Most in AdWords in 2011
Our friends at Wordstream have just published a new infographic showing where Google earned it’s $37.9 billion advertising revenues in 2011. The infographic below shows the top 10 industries that spent the most in AdWords last year, as well as...
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4 PPC Misconceptions of AdWords Keywords
Have you ever gone on thinking something was correct, telling it to others, only to realize later that what you whole-heartedly believed in well, wasn’t. Like when I would sing along with Bill Withers “Give Me the Beach Boys” or...
Happy 2012!
It’s that time again, a year has gone by and a new one is about to start. PPC Hero and SEO Boy are getting into the spirit as Father Time and Baby New Year, but it looks like Ms. Clicks...
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to...
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PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
Multi-Channel Funnels were launched earlier this year and, personally, I think it's the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows...
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adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true…...
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Happy Thanksgiving!
We hope you get to spend this Thanksgiving with those closest to you, and of course stuff yourself with delicious food! Happy Thanksgiving from all of us here at PPC Hero.
