Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising.
4 Tips to Make Your DV360 Campaigns Heroic
Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns.
The Impact of the 2020 Election on Media Buying
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?
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Connected TV: 3 reasons you should be using it
Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing...
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Perfect Targeting & Personal Messaging: The Dynamic Duo
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and...
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Amazon DSP – Taking over the Programmatic World
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The...
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Brand Attention: The metric you are not thinking about
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in...
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How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!
What is 3rd Party Data and How Do You Use it?
Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.
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The 5 Pillars of Programmatic Strategy
Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations.
GDPR – What is it and How Will it Impact Online Advertising
Explore what General Data Protection Regulation (GDPR) is and how it may impact online advertising.
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5 Tips to Take Your Programmatic Advertising to the Next Level
Explore 5 tips that will help take programmatic advertising to the next level and start improving the efficiency of your campaigns.
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