Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.
Continue Reading Common Problems (and Solutions) With URL Tagging and Tracking
February 21, 2018 By Carrie
Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.
Continue Reading Common Problems (and Solutions) With URL Tagging and Tracking
March 1, 2010 By Carrie
February 24, 2010 By Carrie
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders...
February 16, 2010 By Carrie
If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords account (excluding the content network campaigns of course). Assuming your AdWords account has a strong structure, duplication across search engines is...
Continue Reading Best Practices for YSM Network Distribution
February 9, 2010 By Carrie
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network....
Continue Reading Dissecting Yahoo’s Network Distribution Settings
November 4, 2009 By Carrie
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that...
October 12, 2009 By Carrie
Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing,...
Continue Reading How to Use Negative Keywords in Yahoo! Search Marketing
September 22, 2009 By Carrie
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very...
Continue Reading 4 Pitfalls of Dynamic Keyword Insertion (DKI)
September 14, 2009 By Carrie
Last week Google expanded the beta test of the ‘Opportunities Tab‘ in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in...
Continue Reading Praise and Caution for the AdWords Opportunities Tab
August 17, 2009 By Carrie
August 10, 2009 By Carrie
Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You’re in luck! The days of bid uncertainty are behind...
Continue Reading Increased Bid Transparency with Google’s Bid Simulator
May 4, 2009 By Carrie
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