Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending.
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16 Commonly Asked PPC Questions (And Answers)
Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.
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2021: The Year You’ve Been Waiting for & What You Need to Prepare
With all of the unexpected events of 2020, how can marketers possibly prepare for 2021? Industry leader Carrie Albright shares her guide for 2021 prep.
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5 Techniques to Make Any Client Call a Breeze
One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.
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Navigating A Successful “Difficult Conversation”
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.
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Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.
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Statistical Significance? Who Needs It? (Hint: YOU Do!)
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.
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The New AdWords Report That Will Change Your PPC Plans
AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.
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Your First Look At The Impact Of Google’s Exact Match Update
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.
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The 7 Things You Wish You’d Known About Facebook
Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.
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60% Better CTR With Google DSK Campaigns And Other Real World Results
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
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ETAs Ruined My Ad Tests (& How We Can Overcome This)
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of...
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