Cassie Oumedian

3 Killer Strategies for Custom Affinity Audience Campaigns

August 19, 2019 By Cassie Oumedian

Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

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The Lowdown on Display Select Keywords

June 1, 2018 By Cassie Oumedian

Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.

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Decoding The PPC Bid Management Technology Matrix

June 30, 2017 By Cassie Oumedian

Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools.

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Social Media Demographic Strategy Tips for 2017

December 6, 2016 By Cassie Oumedian

Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!

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How Dynamic Keyword Insertion Helped Increase Impression Share By 36%

July 6, 2016 By Cassie Oumedian

Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.

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