Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue.
Continue Reading Lessons Learned in Automated Bidding for PPC
Running Smart Shopping Alongside Regular Shopping [Test Results]
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.
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Early LinkedIn Conversation Ads Results
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.
PPC RSAs: Do They Live Up to The Hype?
Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
Continue Reading PPC Audiences: What Are They and How Does Google Determine Them?
YouTube For Action Leads Form Ads: Early PPC Results
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!
Continue Reading YouTube For Action Leads Form Ads: Early PPC Results
The Case for PPC Scripts
Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!
Actionable PPC Tips for Personal Injury Law
Struggling with PPC for Personal Injury Law? Learn some PPC tactics which you can implement today to help optimize your PI campaigns!
Continue Reading Actionable PPC Tips for Personal Injury Law
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.
Continue Reading YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
PPC and AMP Pages
Have you ever wondered how to increase your site speed or even considered that you need to increase your speed? Read here about the importance of site speed and how AMP pages can help!
PPC Conversion Tracking
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
PPC Investigative Report: What Are APIs?
This PPC investigative report will give you a basic, fundamental understanding of APIs, enabling you to learn more about the advanced aspects of API.
