The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on Facebook,...
Continue Reading How To Build Your Own Facebook PPC Campaign From Scratch
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. Businesses...
Continue Reading Are You Getting The Most Out Of Your Landing Pages?
Granularity is an important concept for many PPC accounts today. In fact, the way you segment your campaigns and ad groups can have a huge effect on key metrics like conversion volume and CPA. This granular segmentation is particularly useful...
Continue Reading Case Study: Geo Segmentation & How It Can Help Your PPC Campaigns In 2013
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading Lessons Learned From AdWords Flexible Reach
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page...
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper...
Continue Reading Ho-Ho-Holiday Landing Page Optimization For Mobile
The five W’s return… I’m sure some of you may remember these from grade school as who, what, when, where and why. Together, they create the basic formula for getting the complete story on a particular subject. If you were...
Continue Reading The 5 W’s of AdWords Ad Extensions – Part II
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is...
Continue Reading The 5 W’s of AdWords Ad Extensions – Part I
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel...
Continue Reading 3 Time-Saving Techniques For PPC Managers Using Excel Filters
Developing a solid pay-per-click campaign takes time. Unfortunately, you can’t just launch a new campaign and forget about it, which is one of the many reasons we take so much pride in what we do for our clients. One of...
Continue Reading Quality Score & How It Affects the Bottom Line For Ecommerce Advertisers
Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting...
Continue Reading Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that...
Continue Reading Create & Manage Your Remarketing Lists via Google Analytics
Save time and Become the Hero with updates from PPC Hero in your inbox!
