By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.
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Paving Our Way Towards Automated Bidding
Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.
A Deep Dive Into Advanced Pivot Tables for PPC
A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables.
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How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.
Paid Search Audience Testing: Zero Cost Testing
By layering on different audiences types within Google Ads, you gain valuable knowledge for free.
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How to Prepare Client Contact Changes
Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.
Multi-Brand Strategy for Education: Google Ads
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.
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Paid Search Competitor Strategy – A Negative Keyword Twist
Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!
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Ways to Reduce PPC Spend Without Turning Out the Lights
Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns!
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Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
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How to Utilize Different Match Types in Paid Search
By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.
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How to Project Budgets for PPC Accounts with Sporadic Spend
If paid spend has been sporadic, a budget projection may feel impossible, but don’t fear because we have this 4-step resource to help you!
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