Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your...
Continue Reading Google Analytics Test Lab: Ten Analytics Hot Spots
Part three of our week-long series, April Showers Bring May PPC Flowers! Learn best practices and helpful tips on building a great account structure as well as how to launch a "restructure" of an existing account. Think Kevin Costner. No,...
Continue Reading PPC Account Structure: Build It & They Will Come
Get a quick recap of our Reach Expansion Final Four Series for March PPC Madness. Your finalists include Pinterest, Facebook, LinkedIn and Amazon Product Ads. Don't miss any part of this journey down the road to helping you expand your...
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. ...
Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new...
Mobile PPC campaigns for E-commerce businesses are a must in today's technological age. Our society cannot live 30 seconds without checking something on their smart phone, so why not capture this large segment of shoppers while they are on the...
Continue Reading Capture Them On The Go! Mobile Campaigns for E-Commerce
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today's series post is about uploading negatives in bulk in a...
Continue Reading Love Me Tender: Uploading Negatives Into Bing
Ever have a broken heart? Most PPC managers have... but we can help you mend that broken heart and pick up the pieces. Our February PPC Hero series will take you through some sticky account situations and help you get...
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today's topic is how to set up proper ad...
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This is...
This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don't miss out on this series!!!
Continue Reading Ad Extensions In 5 Days Series: Wrapping It Up!
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!
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