Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition.
How To Transition Between PPC Managers
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.
An Introduction To Yahoo Gemini
Beyond Google is another display tactic worth testing - Yahoo Gemini.
Setting Up Your Search Engine Marketing (SEM) Strategy
We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy.
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Utilize And Test Holiday Ad Copy
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
Agency Tips: 7 Steps for Communicating Bad News
View 7 steps for better communicating bad news and possible solutions to clients.
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Rev Up Your PPC Strategy!
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
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Project Your Ad Spend During Back To School Season
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
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Use AdWords Similar Audiences To Reach Your Uncovered Audience
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, “Now what?” It’s time to grow but you’ve maxed out your return within your...
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Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser...
Continue Reading Google Analytics Loses Paid Search Queries: Time to Panic?
