Explore how using profit goals can unlock growth opportunities in your lead gen accounts!
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4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Paid Search and Shopping campaigns in Google Adwords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two.
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4 Easy Ways to Bring Diverse Thinking to Your Company
Explore 4 ways to drive diverse thinking in your company and experience why diverse think is greater than groupthink.
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Bring Some Organization to Your PPC Account Audits
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But...
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Using A Reverse Classroom Approach To Training
The reverse or flipped classroom approach is becoming a more commonly used strategy in the education world.
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How To Use Historical AdWords Data To Create Your Own Bid Simulator
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
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Training The New Generation Of Digital Marketers
So lazy this new generation of people, yeah? Not even willing or able to learn new things because of their short attention spans. Not so fast there.
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Using Supermetrics To Report PPC Projected Lag Revenue
Need to figure out the most efficient way to project lag revenue to help compare your current month's data to past months' data? Use Supermetrics to create your Lag Revenue report.
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March Madness Continues: What Excel Tool/Function Rules Them All?
In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage...
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Be Smart In 2017: Use Seasonal Budgeting
Spend more when you get more. That's the message that needs to get across. But how do you go about looking into it?
Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think...
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Seasonal Bidding Methods: Holidays Already?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
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