After the earthquakes in Haiti, the Red Cross raised over $8 Million dollars by text. It was big news in the online and mobile communities. The bigger news was that the Red Cross raised over $35 million combined through various...
Continue Reading How Great Social Media Increased Charitable Donations 338%
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever...
Continue Reading Was Direct Response The Wrong Model For Facebook?
When it really comes down to selling product — or selling anything for that matter — nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got...
Continue Reading Demonstrability Is Still King In Advertising
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the...
I’ll admit it: I used to be the guy that always wanted to get one thing straight — there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a...
Continue Reading Social Media PPC: Advertising vs. Content Marketing
I’m always shocked at how often companies assume the existence of a really motivated and patient customer. They assume that customers coming to their Website from a mass media ad will diligently search through their drop navigation system, looking for...
Continue Reading Motivating Customers With Your Facebook PPC
You may place Facebook ads to your Website hoping to drive traffic, but let’s face it, you’re probably not really interested in traffic — you’re probably interested in sales! And that means traffic for traffic’s sake can be an expensive...
Continue Reading Why You Should Be Focusing on Qualified Traffic
A few months back, The Ad Contrarian — a hardcore skeptic around Facebook ads, if ever there was one — wrote the following about Native Advertising [emphasis mine]: Nobody seems quite sure what they mean by native advertising. But I...
Let’s face it, while the digital advertising industry continues to grow, and while they Pay-Per-Click ad model has proven hugely successful overall, digital advertising in general is generally viewed as a creative backwater. Digital, in other words, isn’t where the...
Continue Reading A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: “What would I...
Continue Reading What If Your Pet’s Life Depended On The Success of Your Ad?
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to...
Continue Reading A Great Facebook Ad Deserves an Equally Great Landing Page
I’m a HUGE proponate of interesting, compelling photos with lots of story-appeal and visual intrigue. So I was excited to see this ad pop-up in my newsfeed: But then I was deeply dissapointed. Believe it or not, the COPY for...
Continue Reading Do Your Ads Make People Feel Cheated Before They’ve Even Bought From You?
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