Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
Continue Reading PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Interviewer Tips: Insights For Building A Strong PPC Team
Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.
Continue Reading Interviewer Tips: Insights For Building A Strong PPC Team
Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.
Continue Reading Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’
Continue Reading How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
How To Make A Good Account Manager Assignment
Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions.
Continue Reading How To Make A Good Account Manager Assignment
Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
Continue Reading Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
Continue Reading How Micro Targeting And Micro Messaging Drives Your PPC Forward
How To Use AdWords Filters To Improve Account Efficiency
AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.
Continue Reading How To Use AdWords Filters To Improve Account Efficiency
Secrets Of The Interview Process: My Pet Peeves
One of my primary roles as an Associate Director of Services at Hanapin is interviewing candidates for employment. See what my 3 interview pet peeves are.
Continue Reading Secrets Of The Interview Process: My Pet Peeves
Expand Your Reach With These 3 PPC Ad Platforms
People are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert.
Continue Reading Expand Your Reach With These 3 PPC Ad Platforms
How To Use Multi-Channel Funnels To Improve Your PPC
Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
Continue Reading How To Use Multi-Channel Funnels To Improve Your PPC
How To Onboard New Clients In 4 Steps
Today I’m sharing methods I use to bring clients through the 1st few weeks of the onboarding process so you can successfully onboard new clients of your own.
