I’m very excited to bring you an article about the team behind PPC Hero. It takes about 20 people each month to help run the blog, write research and news articles and keep up the “cheekiness” that is PPC Hero. ...
SOPA: Rogue Websites vs. Censorship
The Stop Online Piracy Act or SOPA was introduced to the U.S. House on October 26. You’ve probably been following the bill through the news and recent hearings on November 16 and December 15 regarding details to the bill, but...
Google Analytics Real Time
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of...
A Starter Guide for Advertising on Linked In
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that...
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5 Tips for Transitioning an Established PPC Account
Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard...
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Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I...
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Newest Developments for the Google Display Network
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better...
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Top of Page and First Page Bid Estimates
If you use AdWords, I’m sure you’ve noticed a status called ‘First Page Bid Estimate’ and maybe even decided to opt in to the newer ‘Top of Page Estimate’ that you can now make a column in your interface. These bid estimates...
Search Intent: Session Based Broad & Advanced Location Targeting
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session...
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Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for...
The Ultimate Guide to Google AdWords Quality Score
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types...
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5 AdWords PPC Areas I ‘Take With a Grain of Salt’
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize,...
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