Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.
Reimagining The Client/Agency Relationship Model
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
Continue Reading Reimagining The Client/Agency Relationship Model
The Art Of Networking
Networking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial.
Explaining The Value Of PPC To The C-Suite
How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.
Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
In the opening session of the PPC Hero Live Summit with myself and Jeff Allen, President of Hanapin, we'll discuss multiple facets of PPC and the trends we've seen in the last year and looking forward.
Continue Reading Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
Project-Based PPC Engagements – The Real Story
Why are more companies tasking agencies with retainer and audit work than ever before? Read on to find out.
Continue Reading Project-Based PPC Engagements – The Real Story
The Art Of Relationship Selling In PPC
You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place.
Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
Continue Reading Account Management Transitions: Unavoidable Reality & Blessing in Disguise
Assessing Human Touch In PPC
Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch.
Automation vs. Human Touch – Who Wins In PPC?
Over the next few weeks, we'll be reviewing the pros and cons of automation vs. human touch. Today, we'll be looking at the pros of automation.
Continue Reading Automation vs. Human Touch – Who Wins In PPC?
Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
