Lisa Raehsler is a respected digital advertising strategist, international speaker, and podcast guest. As the founder of Big Click Co., she helps companies master PPC and paid media advertising to succeed in a rapidly changing and competitive landscape. With over 20 years of experience, Lisa has led numerous paid advertising accounts and contributed more than 150 articles to industry publications such as Search Engine Journal and the Bing Ads Blog. A seasoned speaker, Lisa has presented at over 50 events worldwide, including AdWorld Experience, Search Y Paris, and SMXL Milan. Her expertise has earned her recognition as one of the Top 25 Most Influential PPC Experts and as a recipient of the Microsoft MVP Award for Bing Ads PPC.