SA 360 has features that aren’t available in standard Google Ads accounts or are more sophisticated. Bid strategies are one feature that makes SA 360 so powerful.
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Matt Umbro
Why You Need To Be Using Google Ads Bid Automation
When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.
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4 Google Ads Automated Rules To Try
Learn four Google Ads automated rules that will help with account management.
The Great Brand Keyword Debate: What You Need To Consider
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding...
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What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
Explore how ad customizers were utilized to decrease a client's CPL by 34%.
Continue Reading How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
Live Blogging Google Marketing Next 2017
Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered.
Happy 10 Year Anniversary PPC Hero
PPC Hero is dedicated to providing top-notch content on a daily basis in order to give you the tips, tools, and initiatives to run your own successful PPC campaigns.
A Tale Of 2 Internships
The most important takeaway from my Hanapin experience is that I shouldn’t settle for anything less than a workplace that appreciates me as much as I appreciate it.
So You Want To Be An Industry Thought Leader? Here’s What To Do
Knowing that it will take hard work and effort, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion.
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The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere?
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Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
This Thursday, August 18th at noon EST, we'll be hosting a webinar called "Supercharge Holiday Sales With These Must-Have PPC Tactics." Presenters include Carrie Albright, Jose Rodriguez, Purna Virji, and Matt Umbro.
Continue Reading Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
