One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.
Continue Reading Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.
Continue Reading Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.
Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.
Continue Reading Utilizing Organic Search to Expand PPC Coverage
This is a basic guide for getting started on Indeed's advertising platform. It includes campaign structure, bidding, and automation.
Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.
Continue Reading Facebook Targeting: Lookalikes vs. Your Intuition
Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.
By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.
Continue Reading 3 Unconventional Ways to Use Automated Bidding
Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
Continue Reading 4 Ways to Harness Detailed Demographic Data
Save time and Become the Hero with updates from PPC Hero in your inbox!
